Papa Johns · 1 month ago
Senior Manager, CRM
Atlanta, GA
Full-time
Onsite
Senior Level
5+ years expPapa John's is a leading pizza company committed to diversity and innovation. The Senior Manager of Customer Relationship Management (CRM) will shape customer strategies, enhance loyalty, and drive engagement through data-driven marketing initiatives and collaboration with cross-functional teams.
Restaurants
Responsibilities
Develop customer-focused marketing strategies to drive loyalty and engagement
Conduct market research and analyze customer behavior trends
Collaborate with cross-functional teams to implement targeted campaigns
Optimize marketing efforts using data-driven insights and analytics
Ensure alignment with brand guidelines and franchise needs
Monitor and report on the performance of marketing initiatives
Identify opportunities for innovation and continuous improvement in customer marketing strategies
Define marketing strategy and create marketing campaigns (customer and loyalty) with focus on lifecycle and direct response
Develop a customer journey map, leveraging key behavior data points and insights
Leverage the CRM platform structure and architecture ensuring it works seamlessly across the organization and captures all required information at key points in the customer life cycle
Develop testing strategies to continuously improve copy, creative and communication channels and cadence
Qualification
Required
Bachelor's degree required
5+ years in a marketing strategy role, preferably within QSR or retail
Experience with customer loyalty programs and customer marketing systems and tools
Proven track record of developing and executing successful customer marketing strategies
Experience managing a team
Experience managing agency team support
Experience using Google Analytics and Tableau
Experience with Braze (desired)
Experience working with CDP (customer data platform)
Strategic thinking and analytical skills
Proficiency in marketing tools (e.g., Google Analytics, customer marketing platforms)
Strong communication and collaboration abilities
Expertise in customer segmentation and targeting
Ability to manage multiple projects simultaneously
Understanding of the QSR industry and franchise models
Problem Solving; ability to use rigorous logic to solve problems with innovative effective solutions
Process Improvement: Strive to continually improve
Ability to build and leverage talent
Ability to communicate and influence leaders at varying levels of the organization
Audience segmentation and planning, journey mapping and opportunity identification
Preferred
Experience with Braze (desired)
Company
Papa Johns
Papa Johns seeks people who have an entrepreneurial spirit and share our philosophy for success.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Ricky Warman
CEO
Rob Lynch
President and CEO
Recent News
2023-11-04
2023-11-02
2023-11-02
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