EQS Group · 2 weeks ago
US Field Marketing Lead
Denver, CO
Full-time
Onsite
Director/Executive
8+ years expEQS Group is a leading international cloud software provider focused on compliance, ethics, data privacy, and investor relations. The Field Marketing Lead will set the regional Field Marketing standards, drive strategic initiatives, and collaborate with marketing and sales leadership to enhance EQS's market presence in the US.
Information TechnologySoftwareTelecommunications
Responsibilities
Driving the regional vision and operational strategy , setting standards for ABM excellence, and mitigating long-term regulatory risk by localizing global strategy (in collaboration with the global functions)
Establishing the local enterprise-wide collaboration framework between Marketing and Sales Leadership, driving joint initiatives
Defining the comprehensive partnership strategy for the region, leveraging relationships to solidify EQS's position as a market shaper
Setting standards for experiential marketing excellence and driving the strategic external engagement through major event negotiation and design, overseeing all Events Team execution for the region
Defining the full thought leadership strategy utilizing webinars as an executive-level communication and influence channel, while personally hosting and moderating high-impact, strategic executive webinars
Co-defining the regional performance marketing strategy, providing strategic regional feedback on advanced channel optimization, and delivering long-term budget forecasts (in collaboration with the central Performance Marketing team)
Providing strategic local input, leveraging global content campaigns, and ensuring all assets are localized and adapted to meet local sales, product, and regulatory needs. (In close coordination with the Head of Content & Product Marketing)
Owning the pipeline reporting framework , developing and presenting complex, executive-level insights for the CMO and senior leadership
Driving market transformation by translating complex regulatory and competitive developments into actionable strategies and narratives, providing essential local input to central leadership (Strategy, Product, Content)
Owning the pipeline reporting framework and developing insights, while maintaining the regional budget strategy through ongoing forecasting and performance tracking. All strategic inputs are delivered to the Head of Field Marketing to guide global strategy and investment proposals
Qualification
Required
8+ years Field Marketing or senior B2B experience in an enterprise environment, demonstrating success in driving regional pipeline and GTM execution within complex markets
Expert execution and ability to set the strategic standard for ABM, event, and campaign best practices across the region
Defines the high-level Marketing/Sales collaboration framework and process for the region to optimize GTM efficiency
Acts as a trusted moderator for strategic content channels (e.g., executive webinars), ensuring the company is accurately and professionally represented
Drives adherence to departmental standards for project management, establishes regional process integrity through documentation and audit, and continuously optimizes regional efficiency and workflows
Owns data integrity and drives company-wide data-led strategies and methodology for marketing performance
First Language fluency in English (C2) and ability to negotiate/present at executive level in both
Drives global alignment and acts as the primary executive representative for cross-functional coordination
Identifies with EQS's mission and uses it to guide all strategic decisions and team actions
Ensures strict compliance with departmental system usage standards, provides expert regional guidance on MarTech application, and leverages data for high-level regional strategy
Preferred
Expert knowledge of key MarTech tools (e.g., Salesforce, HubSpot, Asana, On24, 6sense) is a plus
Benefits
Health/dental/vision/life insurance
401k plan
FSA
Company
EQS Group
The EQS Group is a Munich-headquartered leading international provider of digital corporate communications.
501-1000 employees
Funding
Current Stage
Public CompanyTotal Funding
unknown2023-11-16Acquired
2006-06-16IPO
Leadership Team
Achim Weick
Founder & CEO
Marco Ermini
Chief Information Security Officer
Recent News
Help Net Security
2025-10-27
2025-10-25
2025-10-22
Company data provided by crunchbase