William Ryan Homes · 1 month ago
MARKETING ASSISTANT - Digital and CRM Focused
William Ryan Homes is seeking a detail-oriented Marketing Assistant with a focus on digital marketing and CRM systems. The role involves supporting Online Sales Consultants in campaign execution, reporting, and collaboration with external marketing agencies.
ConstructionProfessional ServicesReal Estate
Responsibilities
Provide day-to-day technical and operational support to OSCs and the OSC Manager
Maintain expert-level knowledge of the company’s CRM (HubSpot) and Call Management systems (CallRail and Invoca) as well as update the website
Act as the primary liaison with our external marketing agency (G2) to coordinate and optimize paid ad campaigns across Google Ads, Social Media (Meta, LinkedIn, TikTok, etc.), YouTube, and other platforms
Oversee the setup, tracking, and quality control of all internal and external data sources
Ensure accuracy, consistency, and timeliness of all marketing and sales reporting (dashboards, performance reports, lead attribution, etc.)
Troubleshoot tracking issues, tag implementations, and data discrepancies
Assist in campaign trafficking, budget tracking, and performance analysis
Qualification
Required
1–3 years of experience in digital marketing, marketing operations, or ad operations
Hands-on experience with HubSpot CRM (certifications are a strong plus)
Working knowledge of CallRail and Invoca (or similar call-tracking and conversation intelligence)
Solid understanding of Google Ads, Meta Ads Manager, and other major paid media platforms
Strong analytical skills and extreme attention to detail
Proficiency in Google Sheets/Excel (pivot tables, VLOOKUPs, data validation)
Excellent communication and cross-functional collaboration skills
Ability to manage multiple priorities in a fast-paced environment
Preferred
Google Ads / Analytics certifications
Experience with Looker Studio (Google Data Studio), Tableau, or similar BI tools
Agency-side or ad-ops experience
Basic knowledge of UTM parameters, GTM (Google Tag Manager), and pixel implementation
Company
William Ryan Homes
William Ryan Homes operates as a home builder of new homes.
Funding
Current Stage
Growth StageRecent News
Dallas Business Journal
2025-02-01
Phoenix Business Journal
2025-01-22
Company data provided by crunchbase