Pacific Smoke International Inc. · 2 months ago
Category Insights & Sales Analyst
Pacific Smoke International Inc. is a leading distributor of electronic vaporizers and award-winning vaping products in Canada, with a mission to help people quit smoking. They are seeking a Sales Operations Analyst to provide category analysis and sales reporting, working closely with various teams to enhance performance and drive strategic decisions.
Consumer GoodsTobaccoWholesale
Responsibilities
Develop and maintain daily, weekly, monthly, and quarterly reports to track key sales KPIs, New Product Launches (NPLs), and performance against budgets and targets
Create and deliver monthly category analysis for both Specialty and C&G channels, including executive-level presentations
Perform ad hoc analyses to support strategic decisions and identify sales opportunities or risks
Manage and optimize territory design in collaboration with sales leadership to ensure efficient coverage and performance
Own and maintain the CRM tool (e.g., Map My Customers), ensuring data accuracy and user adoption across the sales team
Roll out KPIs through the CRM and track team performance on a daily, weekly, monthly, and quarterly basis
Work closely with sales leaders to improve the end-to-end sales process and track operational KPIs
Support accurate revenue forecasting and budget tracking, including breaking down national forecasts to the store level
Drive alignment across Sales, Marketing, and Operations teams to enhance forecast accuracy and execution
Support ROI evaluations for sales and marketing campaigns, providing recommendations based on insights from sales data and performance trends
Act as a point of contact for wholesaler operations—managing general invoicing, chasing payments, inventory tracking, and report collection
Ensure smooth communication and reporting between wholesale partners and internal teams
Analyze category sales data from NetSuite, syndicated reports, and retailer POS (current/future) to glean insights that inform business strategies
Translate data into actionable insights for the sales team and management
Continuously investigate new tools, technologies, and processes to improve reporting, forecasting, and operational efficiency
Qualification
Required
Strong understanding of sales operations, processes, and pipeline management
Proven experience with data analysis, sales reporting, and performance tracking
Advanced Excel skills (pivot tables, v-lookups, macros, etc.) with the ability to manage and analyze large datasets
Proficiency in CRM tools (e.g., Map My Customers, Salesforce) and data visualization/reporting platforms (e.g., Power BI, Tableau)
Strong analytical and problem-solving skills, with a keen eye for detail
Ability to work independently and manage multiple tasks and projects in a fast-paced environment
Effective communication skills, both written and verbal, with the ability to collaborate across teams
Experience working with cross-functional teams including sales, marketing, and operations
Bachelor's degree in Business, Marketing, Analytics, or a related field—or equivalent professional experience
Preferred
Experience with ERP systems (e.g., NetSuite) is a plus
Familiarity with wholesale or retail channel operations is an asset
Company
Pacific Smoke International Inc.
🚀 Welcome to Pacific Smoke International – Pioneering a Smoke-Free Future At Pacific Smoke International, we’re not just a company—we’re a movement.
Funding
Current Stage
Growth StageRecent News
2025-02-17
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