Apply on Employer Site

IDC · 10 hours ago

Global Marketing Analytics & Operations Manager

Orange County, CA

Full-time

Hybrid

Mid, Senior Level

5+ years exp

IDC is seeking a data-driven and strategic Global Marketing Analytics & Operations Manager to lead the evolution of marketing performance measurement and deliver insights that drive measurable growth. This role is responsible for designing and implementing automated KPI and metrics frameworks that power marketing performance reporting and optimization.

Business IntelligenceCommunitiesConsultingInformation Technology

Responsibilities

Lead the automation and standardization of KPIs, metrics, and dashboards, improving scalability, accuracy, and timeliness of insights

Deliver automated, actionable reporting that measures marketing's contribution to pipeline, campaign performance, and overall impact

Design, build, and maintain self-service Salesforce dashboards that are intuitive, visually engaging, and aligned with stakeholder needs

Champion innovation in analytics automation, identifying opportunities to streamline metric generation and improve real-time visibility into marketing performance

Partner with data and technology teams to evolve infrastructure supporting analytics and lead management automation

Conduct detailed data analysis to uncover actionable insights and provide concise, data-backed recommendations to marketing leadership

Continuously enhance and automate data processes, analytics methodologies, and reporting workflows to improve efficiency and reliability

Collaborate with Marketing, Sales, and Revenue Operations teams to align data definitions, routing logic, and performance metrics

Drive adoption of self-service analytics tools across the global marketing organization, empowering regional teams with on-demand insights

Lead, mentor, and develop a high-performing global team, fostering collaboration, accountability, and operational excellence across regions and time zones

Manage and prioritize multiple high-impact analytics and reporting initiatives with precision and agility

Promote a culture of curiosity, innovation, and continuous improvement within the marketing analytics function

Qualification

Salesforce reportingMarketing analyticsData automationAdvanced ExcelMarketing automation platformsTeam leadershipCommunication skillsOrganizational skills

Required

5+ years of experience in marketing operations, sales operations, analytics, or a related B2B function

2+ years of people management experience, ideally with global or remote teams

Advanced proficiency in Salesforce reporting, dashboards, and automation

Strong understanding of marketing funnels, campaign analytics, and pipeline attribution models

Advanced Excel skills (PivotTables, XLOOKUP, Power Query, data modeling)

Experience handling large datasets and building dashboards across multiple systems

Exceptional analytical, organizational, and communication skills, with the ability to simplify and present complex data clearly

Comfortable working across global time zones and regions, ensuring collaboration and alignment throughout IDC's international marketing organization

Preferred

Bachelor's Degree is preferred or equivalent experience

Proficiency in marketing automation platforms (Marketo), Google Analytics 4, and BI tools (Power BI, Looker Studio) preferred

Hands-on experience with lead routing and assignment tools (LeanData, Chili Piper) is a strong asset

Company

IDC

Glassdoor3.3

IDC provides market intelligence solutions, advisory services, and events for the information technology and other related markets. It is a sub-organization of International Data Group.

Founded in 1964

Framingham, Massachusetts, USA

1001-5000 employees