Clearwater · 5 days ago
Director, Sales Development
Clearwater is seeking a Director of Sales Development to build, lead, and scale their Sales Development Representative (SDR) function. This role involves developing a scalable playbook for SDRs, overseeing team performance, and driving pipeline generation in a complex enterprise consulting and cloud solutions environment.
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Responsibilities
Build and implement a repeatable, scalable SDR playbook covering outbound, inbound, sequencing, messaging, qualification, and handoff to AEs and AMs
Define SDR team structure, workflows, KPIs, weekly operating cadence, and performance expectations
Create vertical-specific outbound motions for IDN, PPMG, HCIT, and DIB market segments
Partner with CSO and SalesOps to design the metrics and dashboards used to track SDR productivity, meeting quality, and pipeline conversion
Hire, onboard, train, and develop a high-performing team of entry-level SDRs (5–6 initially; 10–12 by late 2026)
Provide daily coaching, call shadowing, hands-on mentoring, and performance reviews to accelerate ramp time and build consultative outbound muscle
Promote a culture of accountability, professionalism, and continuous improvement
Train new SDRs and work to continuously improve the skills of the existing team members
Set and communicate clear and achievable targets/goals for the SDR team, aligning their efforts with Clearwater’s overall sales and revenue objectives
Identify high-potential talent and create clear development paths (SDR ? ISR ? AE/AM)
Own the SDR pipeline contribution goal in partnership with the CSO
Oversee outbound prospecting, inbound qualification, and account research functions
Analyze performance metrics and optimize processes to meet team targets
Ensure SDRs achieve targets for meetings set SQL creation, opportunity conversion, and pipeline generated
Establish quality thresholds so SDR meetings translate into meaningful, revenue producing opportunities
Optimize SDR-to-AE ratio as the team scales (initial target: 0.5 SDR per AE; long-term: 1:1)
Lead adoption and best-practice usage of Salesforce, ZoomInfo, and SalesLoft
Integrate AI tools (including corporate ChatGPT) into SDR workflows to enhance personalization and productivity
Partner with Marketing and RevOps on potential rollout of intent-data platforms (e.g., Bombora, 6sense)
Define and enforce data hygiene standards to maintain accuracy across CRM and sequencing systems
Act as the primary liaison between SDRs, AEs, AMs, Marketing, and Sales Ops
Work closely with Marketing to align outbound sequences with campaigns, events, content, and ICP messaging
Partner with Sales Ops to build accurate reporting, territory models, and attribution frameworks
Create smooth handoff processes to ensure qualified meetings turn into real pipeline
Track SDR performance metrics including meetings per rep per month, SQL-to-opportunity conversion, opportunity acceptance rate, pipeline generated per SDR, SDR ramp and time-to-productivity
Provide weekly, monthly, and quarterly reporting to Sales and Executive Leadership
Qualification
Required
8–12+ years of experience in Sales Development, Demand Generation, or inside sales functions
Minimum 3+ years building an SDR function from the ground up (not just managing an existing team)
Proven success generating high-quality pipeline for complex, multi-stakeholder B2B services or cloud solutions
Strong experience recruiting, developing, and retaining early-career SDR talent
Deep familiarity with Salesforce, ZoomInfo, and SalesLoft
Demonstrated ability to drive alignment between SDRs, Marketing, and Sales teams
Exceptional coaching and leadership ability; passionate about developing early-career sellers and leading high performing teams
Strong operational and analytical skills with the ability to design, implement, and measure performance systems
Deep understanding of top-of-funnel best practices, outbound strategy, sequencing, and messaging
Executive presence with ability to influence cross-functional leaders and collaborate effectively
Strong communicator with structured thinking and attention to detail
Ability to thrive in a structured, enterprise environment that is fast-moving and growth-oriented
Ability to embrace Clearwater's CLEAR core values (Commitment to Client Success, Lead with Accountability, Integrity & Collaboration, Excellence in All That We Do, Advance Colleague Success, Respect & Transparency) and culture
Preferred
Experience integrating AI tools and/or intent platforms into outbound workflows preferred
Experience in regulated or complex industries (healthcare, HCIT, cybersecurity, DIB, consulting) strongly preferred
Bachelor's degree preferred
Benefits
401(k) plan
Medical, dental, vision, life and disability insurances
Flexible paid time off
11 paid holidays
Paid sick time
Company
Clearwater
Clearwater serves a diverse and growing base of customers across the healthcare ecosystem, including several of the nation’s largest health systems as well as a large universe of regional hospitals, physician practice management groups, digital health and other healthcare technology companies, medical device manufacturers, and business service providers.
Funding
Current Stage
Growth StageTotal Funding
unknownKey Investors
Altaris Capital Partners
2018-01-24Private Equity
Leadership Team
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