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SC Johnson · 1 day ago

Associate Manager, Brand Manager - Air Care

Racine, WI

Full-time

Hybrid

Mid, Senior Level

3+ years exp

SC Johnson is a fifth-generation family company known for its iconic brands like Raid®, Glade®, and Ziploc®. The Associate Manager, Equity & Media to Cart for Glade will support brand equity strategies and integrated marketing communications, collaborating with various teams to enhance consumer engagement and drive conversion through effective marketing plans.

Consumer Goods

Responsibilities

Support the brand equity lead in the development of cultural programs for Glade, including creative development, fragrance project management, brief development, Go to market plan, trade narrative and creative execution

Collaborate cross-functionally with agencies, marketing portfolio teams, OMNI, and design to develop compelling brand assets and integrated marketing communication plans, including retail media strategy and shopper asset development

Ensure consistency across consumer touchpoints to drive brand awareness, engagement, and conversion, contributing to a seamless consumer journey from awareness to purchase

Execute media-to-cart strategies that drive conversion across online and offline channels

Leverage consumer and shopper insights to inform marketing plans and enhance the path to purchase

Lead omnichannel planning and activation, including timeline management, strategy execution, and cross-functional coordination

Project management and forecast management of fragrance collection programs