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GOOD AMERICAN · 1 day ago

Performance Marketing Manager

Los Angeles, CA

Full-time

Onsite

Mid, Senior Level

4+ years exp

Good American is a fully inclusive fashion brand committed to empowering women of all sizes. The Performance Marketing Manager will drive customer acquisition and revenue growth through a comprehensive paid media strategy, overseeing execution and optimization across various channels.

ApparelB2CConsumer GoodsE-CommerceFashion

H1B Sponsor Likely

Responsibilities

Own performance marketing strategy across Paid Social, Paid Search, Display, Retargeting, Affiliates, CTV, and emerging channels

Plan and manage daily budgets, bidding strategies, and pacing to maximize ROI and CAC efficiency

Build full-funnel campaigns aligned to brand, product launches, and seasonal priorities

Optimize campaigns in real time using creative testing, audience segmentation, and data insights

Partner with Creative/Content teams to brief, test, and refine high-converting ad creative

Develop A/B and multivariate tests to improve performance across messaging, creative, landing pages, and audience groups

Maintain a clear understanding of attribution modeling, incrementality testing, and cross-channel impact

Monitor daily/weekly performance dashboards and proactively identify insights and opportunities

Provide weekly, monthly, and quarterly performance recaps with clear recommendations

Track KPIs including ROAS, CAC, LTV, CTR, CVR, MER, and blended efficiency targets

Partner with Finance, E-com, and Merch teams to align forecasts and revenue expectations

Manage tracking, UTMs, and pixel integrations in collaboration with the tech/e-com team

Work closely with Merchandising and E-commerce teams to align paid media strategy with product drops, pricing, inventory, and site experience

Partner with CRM/Email/SMS teams to ensure channel alignment and maximize retention

Collaborate with Influencer + Social teams to amplify key brand moments and content

Communicate performance trends to senior leadership with clarity and actionable insights

Manage external agency partners to ensure flawless execution and channel optimization

Hold partners accountable for hitting KPI targets and delivering strong performance insights

Evaluate potential new platforms, tools, or technologies to enhance paid media efficiency

Qualification

Paid Media StrategyData AnalysisPaid Social ExpertisePaid Search ExpertiseAttribution ToolsShopify PlusCross-Functional CollaborationCommunication SkillsOrganizational Skills

Required

4–6+ years of experience in paid media or performance marketing, ideally within fashion, retail, beauty, or DTC

Expertise in paid social (Meta, TikTok, Pinterest) and paid search (Google, Bing) is required

Strong analytical skills with ability to interpret complex data and build strategic recommendations

Experience with attribution tools (Northbeam, Triple Whale, GA4, etc.)

Familiarity with Shopify Plus, marketing pixels, UTM strategies, and tracking tools

Strong partnership and communication skills; able to work cross-functionally in a fast-paced environment

Highly organized, detail-oriented, and comfortable managing large budgets

Ability to think both strategically and execute tactically

Company

GOOD AMERICAN

GOOD AMERICAN is a women's apparel shop that sells jeans.

Founded in 2016

Los Angeles, California, USA

51-200 employees

https://www.goodamerican.com

H1B Sponsorship

GOOD AMERICAN has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2021 (1)