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Bath & Body Works · 8 hours ago

AVP, Amazon Team Leader

Columbus, OH

Full-time

Onsite

Senior Level, Lead/Staff

8+ years exp

Bath & Body Works is committed to creating a culture of belonging focused on delivering exceptional fragrances and experiences to customers. The AVP, Amazon Team Leader will develop and execute the Amazon go-to-market strategy while managing a multi-functional team to enhance brand performance on the platform.

BeautyConsumer GoodsPersonal Care and HygieneRetailShopping

No H1B

Responsibilities

Build and complete the Amazon go-to-market strategy, including initial entry via a best-fit 3P partner

Lead an RFP process to recruit and select the 3P partner responsible for logistics and marketing execution

Collaborate with Merchandising to develop the assortment strategy and address channel conflict to elevate overall performance

Set pricing and promotion mechanisms to protect brand equity and avoid cross-channel disruption

Develop a comprehensive plan to combat unauthorized third-party sellers, ensuring price integrity and brand protection

Establish critical metrics and deliver on sales, margin, and share objectives

Develop outstanding content and marketing strategies to draw in new customers on Amazon

Partner with Digital and Creative teams to deliver A+ content for both our brand site and Amazon PDPs. Develop partnerships for DAM (Digital Asset Management)

Build ratings & reviews programs working with partners like Bazaarvoice to drive Ratings and Reviews at 4.5+

Lead winning strategies for search visibility—both paid and organic

Recruit, develop and lead a multi-functional Amazon team across marketing, merchandising, operations and analytics

Partner with Legal, Finance, Merchandising, Marketing and other channel leads (Beauty, Mass, Club, Food, etc.) to ensure an integrated omnichannel experience

Support and align with social commerce initiatives and the broader digital ecosystem

Hands-on experience leading both 1P (Vendor Central) and 3P (Seller Central) models, including launching and scaling 3P via an RFP and managing partners such as Pattern, Flywheel, CPG.io, or similar

Strong understanding of Amazon Retail Media (search advertising, DSP, paid & organic SEO), A+ content, and how to win in search rankings

Knowledge of assortment planning and pricing strategy to balance Amazon growth with Direct to Consumer and brick-and-mortar channels while avoiding channel conflict

Ability to craft and implement a profitable Amazon growth strategy that supports overall CPG brand goals

Strong grasp of P&L management and the financial levers unique to Amazon (fees, advertising return on investment, shipping costs, margins)

Analytical approach for data-driven decision making—comfortable using tools such as Profitero, Nielsen, Circana, or internal BI dashboards

Familiarity with fulfillment and logistics models, including FBA vs. 3P fulfillment, hazardous-materials considerations, and shipping-cost management

Deep knowledge of promotion mechanics (e.g., coupons, Subscribe & Save, deal events) and how these levers impact brand equity

Expertise in ratings & reviews management (e.g., Bazaarvoice) and content optimization for product detail pages (PDPs) and brand stores

Qualification

Amazon Marketplace ExpertiseCommercial AcumenData-driven Decision MakingP&L ManagementE-commerce ExperienceSearch OptimizationContent DevelopmentChannel Pricing StrategyAnalytical CompetenceTeam LeadershipCommunication SkillsNegotiation SkillsCollaborative Mindset

Required

8–12+ years of progressive e-commerce experience with at least 5 years directly leading Amazon (Vendor Central and/or 3P models)

Proven experience initiating or growing a brand's Amazon footprint, encompassing strategy formulation, financial oversight, and partner identification

Deep expertise in Amazon search optimization (paid & organic), content development (A+), and promotional levers

Experience leading or partnering with a 3P aggregator / marketplace agency and handling RFPs

Proficient knowledge in channel pricing strategy, brand protection tactics, and unauthorized seller mitigation

Demonstrated ability to recruit and lead cross-functional team members and to work collaboratively across Legal, Finance, Merchandising, Marketing and other channel leaders

Ambitious 'builder' mindset—comfortable operating in a startup-within-a-large-company environment

Excellent communication and negotiation skills to navigate Amazon's ecosystem and internal collaborators

Collaborative and adaptable, with the ability to balance speed and compliance in a regulated CPG environment

Hands-on and strategic: equally comfortable setting long-term strategy and 'hands on keyboard' execution

Strong analytical and commercial competence, with a focus on measurable results

Passion for creating an omnichannel consumer experience and supporting social commerce growth

Benefits

Robust medical, pharmacy, dental and vision coverage. Plus, access to our onsite wellness center and pharmacy located at the Columbus, OH home office.

401k with company match and Associate Stock Purchase with discount

No-cost mental health and wellbeing support through our Employee Assistance Program (EAP)

Opportunity for paid time off and paid parental leave. Plus, access to family and lifestyle programs including a family building benefit, childcare discounts, and home, auto and pet insurance.

Tuition reimbursement and scholarship opportunities for post-secondary education programs

40% merchandise discount and gratis that encourages you to come back to your senses!