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Tesla · 2 months ago

Digital Content Manager, Industrial Energy Products

Palo Alto, CA

Full-time

Onsite

Mid, Senior Level

$108K/yr - $192K/yr

4+ years exp

Tesla is seeking an experienced Content Manager to support the development and optimization of digital content for their B2B Industrial Energy products. The role involves crafting product narratives, managing web updates, and partnering with cross-functional teams to elevate Tesla’s industrial energy brand.

AutomotiveElectric VehicleEnergyManufacturingRenewable EnergyTransportation

Responsibilities

Develop compelling, accessible content for Megapack across Tesla’s digital channels – web pages, blog, email, interactive tools and social channels

Partner with content, product, design, sales and engineering teams to translate technical information into accessible, inspiring digital narratives

Plan and manage web updates, case studies, and media assets that highlight customer deployments and project impact

Optimize content for engagement and performance and tailor content and campaigns to address the needs of diverse audiences including energy professionals, customers, policymakers, and the general public

Develop and distribute internal communications including quarterly newsletters, product updates, and business highlights

Maintain a consistent visual and verbal identity across digital platforms

Partner cross-functionally with product, design, sales, and engineering teams, as well as senior leadership, to align content with business strategy

Qualification

Digital content marketingDigital analyticsWriting skillsSEO tools proficiencyCMS platforms proficiencyProject management systemsPassion for clean energyStorytelling skillsCross-functional collaboration

Required

4+ years of experience in one or more of the following areas: digital content marketing, product marketing, communications, or email marketing

Strong writing, editing, and storytelling skills with a track record of producing high-quality digital content

Ability to distill complex technical concepts into engaging narratives for a broad range of audiences

Experience managing complex cross-functional projects and balancing multiple priorities in a fast-paced environment and the ability to take initiative and create structure in ambiguous situations

A data-driven mindset with deep understanding of digital analytics

Passion for storytelling, clean energy, and the Tesla mission - experience in the energy sector is a plus

Proficiency with tools like CMS platforms (e.g., WordPress or Webflow), SEO tools (e.g., SEMrush, Ahrefs), analytics (e.g., Google Analytics, Looker), and project management systems (e.g., Asana, Jira)