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RELX · 4 months ago

Sr. Performance Marketing Manager U.S.

New York, NY

Full-time

Hybrid

Mid, Senior Level

$89K/yr - $148K/yr

5+ years exp

RELX is a global leader in information and analytics services, and they are seeking a Sr. U.S. Performance Marketing Manager to develop and execute high-impact digital marketing campaigns. The role involves shaping performance marketing strategy, optimizing ROI, and collaborating with cross-functional teams to drive marketing contributions to revenue.

AnalyticsBusiness Information SystemsConsultingInformation ServicesInformation TechnologyInsuranceRisk Management

Responsibilities

Input to the US GTM strategy & plan; define how we scale performance marketing in the 500–7,500 employee space

Develop and execute paid media strategies across Google Ads, LinkedIn, Meta, and programmatic platforms

Define campaign objectives, KPIs, and success metrics to drive measurable pipeline impact

Segment and prioritize audiences using ICP, intent data, and behavioral signals

Align performance campaigns with Product, Content, and Sales plays in close collaboration with stakeholders

Lead and execute the end-to-end execution of digital campaigns across paid search, paid social, display and retargeting; fully create and manage campaigns across multiple platforms

Partner with internal teams (content, brand/design) to develop high-performing, persona-driven ad creatives and landing pages using tooling

Manage campaign budgets, timelines, and performance using marketing automation, analytics, and CRM tools

Conduct A/B testing and experimentation to improve messaging, targeting, and channel mix

Continuously optimize campaigns for engagement, conversion, and ROI

Monitor campaign performance and deliver regular reporting and insights to stakeholders

Use data to inform strategy, forecast spend, and identify growth opportunities

Collaborate with analytics and sales teams to ensure lead quality and attribution accuracy

Work closely with the wider Campaign team, Brand, Product Marketing, Sales, Analytics and our international Growth Hacking team to ensure campaign alignment and performance

Support the US Head of Marketing in delivering on pipeline and revenue contribution targets

Collaborate with global marketing teams to share best practices and ensure brand consistency

Stay current on HR compliance, total rewards, and workforce trends to inform campaign messaging and targeting

Leverage audience insights and competitive intelligence to refine performance strategies

Qualification

B2B performance marketingPaid media strategiesConversion optimizationGoogle AdsLinkedIn Campaign ManagerMeta Business ManagerProgrammatic DSPsMarketing automation toolsAnalytical mindsetDigital innovation passionCuriosity about MarTechCampaign content creationProject management skillsCommunication abilitiesCreative thinking

Required

5+ years of B2B performance marketing experience, with a strong focus on paid media and conversion optimization

Proven success in building and scaling digital campaigns that drive measurable results

Experience with platforms such as Google Ads, LinkedIn Campaign Manager, Meta Business Manager, and programmatic DSPs

Proficiency in leveraging 1st and 3rd party data to optimize ROI

Familiarity with attribution models, lead scoring, and funnel metrics

Strong analytical mindset and commercial acumen

Excellent project management and organizational skills

Outstanding communication and collaboration abilities

Creative thinker with a proactive, results-oriented approach

Passion for digital innovation and marketing technology

Constant curiosity about new MarTech, data solutions, and experimentation frameworks

High-quality campaign content creation and curation through (AI) tooling

Preferred

Experience in the HR technology, HR solutions space and/or the Reward data space is a strong plus

Additional skills and experience in areas such as SEO, Database marketing, Native/Content Marketing, Growth Hacking, CDP, full campaign planning and creation are a big plus

Benefits

Health Benefits: Comprehensive, multi-carrier program for medical, dental and vision benefits

Retirement Benefits: 401(k) with match and an Employee Share Purchase Plan

Wellbeing: Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs

Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity

Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits

Health Savings, Health Care, Dependent Care and Commuter Spending Accounts

In addition to annual Paid Time Off, we offer up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice