HMH · 2 days ago
Director of Product Management
United States
Full-time
Remote
Lead/Staff, Director/Executive
$135K/yr - $141K/yr
5+ years expHMH is a learning technology company committed to delivering connected solutions that engage learners, empower educators and improve student outcomes. The Director of Product Management and Strategy role is responsible for leading the strategy and execution of Core Grades 6-12 ELA solutions, including product creation, market strategy, and cross-functional collaboration to drive customer success.
E-learning
Responsibilities
Discover problems in the market by interviewing customers, recent evaluators and untapped, potential customers. Validate urgent problems to show their pervasiveness in the market using lean-agile methodologies
Evaluate product-market fit for the portfolio on an ongoing basis, using data-driven analysis to conduct win/loss analysis and understand the buying process
Articulate and leverage the organization’s unique abilities to deliver value to the market
Identify competitive and alternative offerings in the market and assess their strengths and weaknesses
Develop a strategy for winning against the competition
Inventory HMH assets (technical, skills, services, patents, other) and determine ways that they can be leveraged
Map needs with target markets and analyze the market segments to actively pursue
Ensure that the targeted segments are large enough to support the current and future business of the product
Determine which channels best align with your markets’ buying preferences
Integrate products into a coherent portfolio of products focused on the market. Manage the portfolio like a 'product' (business plan, positioning, buying process, market requirements and marketing plan)
Perform objective analysis of potential market opportunities to provide a basis for investment, articulating market learnings and quantifying the risk, including a financial model
Establish a pricing model, schedules, guidelines and procedures
Determine the most effective way to deliver a complete solution to an identified market problem. Where you have gaps in your offering, analyze whether to buy, build or partner to complete the solution for your market
Monitor and analyze key performance indicators to determine how well the product is performing in the market, how it impacts the company operations, and ultimately, how it contributes to profit
Focus your teams’ creative spirit on solving market problems by leveraging your organization’s distinctive competencies
Position the product by its ability to solve market problems
Create internal positioning documents that will be used to develop external messages focused on each key buyer or persona
Define the archetypical users of your products or services through user personas
Articulate and prioritize personas and their problems through requirements so that the appropriate products can be built
Build an effective relationship and team between PM&S and development
Serve as a checkpoint along the way to provide context and clarification to development
Illustrate market problems in a 'story' that puts the problem in context. Use scenarios are one component of requirements
Manage proactive communications with relevant stakeholders from strategy through execution
Plan, execute and measure effectiveness of strategic launches
Provide needed market and solution information to support the operations group
Maintain strong, ongoing channels of communication with Sales, Marketing, Learning Experience Design, Platform Product Management, Content Delivery, and other internal departments
Lead cross-functional teams to execute processes and plans
Manage and mentor an Assistant Product Manager and assess staff through key evaluation points per year
Qualification
Required
Bachelor's Degree
At least 5 years of experience in K12 educational technology
G6-12 ELA subject-matter expertise from a teaching or ed-tech market perspective
Experience using lean-agile and design thinking methodologies to develop and launch products
Demonstrated strong leadership skills
Superior verbal and written communication skills; superior presentation skills
Superior inter-personal skills with all levels including executive management
Demonstrated conceptual & analytical thinking; vision; leadership & management; prioritization; collaboration; decision-making; negotiation; problem-solving; tactical execution; product & market knowledge
Preferred
MBA or Masters --preferably in the content area or in business management or marketing
Pragmatic Marketing Framework certification desired
Experience in an entrepreneurial or start-up environment
Company
HMH
We are an adaptive learning company that empowers educators.
1001-5000 employees
H1B Sponsorship
HMH has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2024 (2)
Funding
Current Stage
Late StageCompany data provided by crunchbase