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TransUnion · 3 hours ago

Product Marketing Manager- Analytics Solutions

Chicago, IL

Full-time

Hybrid

Mid, Senior Level, Lead/Staff

$100K/yr - $150K/yr

8+ years exp

TransUnion is a company that focuses on building an environment for professional development and collaboration. They are seeking a Product Marketing Manager for credit risk analytics solutions, responsible for driving awareness and adoption of technology and services while overseeing go-to-market initiatives and solution messaging.

Credit BureauFinancial ServicesInformation TechnologyLegal

Responsibilities

Act as a primary consultant on product marketing/go-to-market matters adding deep levels of product knowledge and specialization

Develop, execute, and evolve positioning and messaging for TransUnion’s analytic solutions and respective use cases among varying audiences (internal and external)

Co-own go-to-market strategy with key stakeholders, being an active member in market validation and voice of customer programs, launch and campaign strategy, sales training, internal and external communications, and more

Define and track key performance indicators to monitor and enhance product marketing effectiveness

Develop a subject matter expertise that positions you to “train the trainer,” making our solutions easy to understand and the obvious choice for customers, and continually level-up enablement resources

Monitor the competition, owning battlecards, competitive defense and offense strategies, and developing differentiated messaging

Align with Marketing on initiatives to support channel awareness, including campaigns, thought leadership, events, and research assistance

Build strong relationships with partners across Solutions, Sales, Marketing, Market Strategy & Planning and other peers to collaborate and drive the GTM efforts and feedback loops

Proactively identify and address complex issues related to the solution lifecycle including competitive intel, training gaps, communications, and messaging

Qualification

Product marketingB2B analytic solutionsProject managementCloud-based productsAgile environmentsProduct marketing certification

Required

8+ years expertise in product marketing or related go-to-market experience in financial services and/or another industry leveraging B2B analytic solutions

Strong project management, attention to detail and bias towards execution

Experience with agile environments

Experience with cloud-based/SaaS products

Certified for product marketing by the Product Marketing Alliance (PMA) or Pragmatic