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Nightfall AI · 3 weeks ago

Social Media Marketing Manager

Palo Alto, CA

Full-time

Hybrid

Mid, Senior Level

2+ years exp

Nightfall AI is an AI-native platform focused on data loss prevention and insider risk management. The Social Media Marketing Manager will drive growth and engagement across social channels while developing a robust video content strategy, working collaboratively with various teams to enhance the brand's presence.

AnalyticsArtificial Intelligence (AI)Cloud Data ServicesData Center AutomationMachine LearningSaaS

Responsibilities

Drive social growth: Grow follower count, engagement, and web traffic across LinkedIn, YouTube, and other channels through consistent, high-quality content and community engagement

Build our video engine: Launch and scale video programs – podcasts, roundtables, customer stories, and product content – that resonate with security and IT audiences

Create and edit content yourself: Shoot, edit, and produce videos using AI-powered tools. Write scripts, social copy, and video descriptions that reflect Nightfall's expertise and brand voice

Optimize performance: Analyze metrics, identify what's working, and iterate rapidly to improve reach and conversion

Enable internal teams: Build playbooks and lightweight training so product, marketing, and engineering can amplify launches on social

Experiment: Test new formats, AI tools, and platforms to reach security professionals where they are

Qualification

Social media marketingVideo productionAI tools proficiencyContent marketingData-driven analysisCybersecurity curiositySelf-starter

Required

2–6 years in social media marketing, video production, or content marketing – experience at B2B or security companies is a plus

Hands-on creator: You shoot and edit your own videos, not just manage vendors. Share your portfolio – we look forward to seeing content you've made yourself

AI-native workflow: You're already using AI tools to edit video, generate clips, write scripts, create thumbnails, and repurpose long-form into shorts

Proven growth track record: You've built and scaled social and video programs with measurable results

Strong writing: You can write technically informed, engaging content for security audiences

Data-driven: You track metrics obsessively and use insights to optimize strategy

Self-starter: You thrive in ambiguity, take ownership, and ship fast with minimal direction

Cybersecurity curiosity: Interest in data security, DLP, and AI – you're willing to become a product expert and translate technical concepts into compelling stories