Digital Science · 2 months ago
Performance Marketing Manager-Government, Funder & Non-profit
United States
Full-time
Remote
Mid, Senior Level
5+ years expDigital Science is a pioneering technology company advancing the research ecosystem. They are seeking a highly motivated and analytical Performance Marketing Manager to execute and optimize multi-channel marketing campaigns across the Government, Funder, and Non-Profit segment, focusing on driving pipeline growth and customer acquisition.
FinanceSoftware
Responsibilities
Design and execute high-performing, multi-channel marketing campaigns across paid search, paid social, display, programmatic, email, and content syndication. You’ll be responsible for developing a comprehensive strategy from top of funnel awareness to bottom of funnel conversions
Optimize campaigns for key metrics (e.g., CAC, ROAS, MQLs, SQLs, engagement, conversion) using real-time data and testing frameworks
Ensure campaigns align with business unit strategy, buyer personas, and customer journey across government organizations, funding agencies, and non-profit institutions
Support Account-Based Marketing (ABM) programs with personalized campaign components tailored to Government, Funder, and Non-Profit (GFN) key account audiences, including specific departments within government, non-profit foundations, and private research funders
Understanding of segment marketing team’s key business strategies, key audience(s), buyer motivators and messaging to develop, execute and measure campaigns to move leads through the entire lead funnel within the GFN segment
Leverage AI-driven platforms (e.g., 6sense, Cognism) to refine audience segments, interpret intent signals, and personalize engagement strategies
Build and manage campaign dashboards using Salesforce, Pardot, LinkedIn, Meta and Google Analytics to track performance across the full lead funnel
Deliver actionable insights and recommendations across channels based on performance data to improve campaign effectiveness and ROI
Contribute to weekly, monthly, and quarterly performance reports shared with leadership and key stakeholders
Collaborate with Segment Marketing, Product Marketing, and Brand teams to align campaign messaging, creative assets, and calls to action (CTAs) with audience needs and business goals
Partner with Revenue Operations to ensure seamless lead routing, scoring, and marketing attribution infrastructure
Work closely with external media agencies and freelancers to manage campaign execution and timelines
Contribute to the ongoing improvement of our marketing tech stack and automation workflows
Utilize A/B testing across channels and creatives, and help evaluate and implement new tools that enhance campaign performance, targeting, and scalability
Qualification
Required
5-7+ years in performance marketing, digital marketing, or demand generation—preferably in a B2B SaaS or data-driven environment or data/software solutions environment serving the public sector/non profit space
Proven experience executing paid media, email, and digital campaigns across platforms like Google Ads, LinkedIn, Meta, and programmatic channels
Advanced proficiency with marketing automation platforms (e.g., Pardot, Marketo, HubSpot), CRM systems (e.g., Salesforce), and web analytics tools (e.g., Google Analytics)
Strong analytical and quantitative skills with the ability to interpret complex data sets, identify trends, and translate them into a clear
A strong understanding of Account Based Marketing (ABM) best practices and proven experience in supporting targeted key ABM account campaigns with a focus on engaging government organizations, funders, and non-profits
A detail-oriented, self-starter with a proactive mindset and a collaborative spirit
Bachelor's degree in Marketing, Communications, Business, or a related field
Preferred
Experience with AI-powered segmentation, personalization, or marketing tools (e.g., 6sense, Cognism, Clearbit) is a significant plus
Familiarity with the procurement and grant cycles relevant to the GFN segment
Company
Digital Science
Digital Science is a scientific research software technology company. It is a sub-organization of Holtzbrinck Digital.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Mario Diwersy
Chief Technology Officer
Greg Timbol
VP Corporate Sales
Recent News
SCRA: South Carolina Research Authority
2026-01-23
2025-12-16
Company data provided by crunchbase