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Boston Consulting Group (BCG) · 5 hours ago

NAMR Marketing Strategy Senior Director

Atlanta, GA

Full-time

Hybrid

Director/Executive

$195K/yr - $215K/yr

15+ years exp

Boston Consulting Group (BCG) partners with leaders in business and society to tackle their most important challenges. The NAMR Marketing Strategy Senior Director will lead strategy and execution for NAMR’s highest-impact priorities, focusing on C-suite experiences and aligning with global campaign goals.

Business DevelopmentConsultingInnovation ManagementManagement ConsultingMarketing

H1B Sponsor Likely

Responsibilities

Setting and steering the NAMR marketing strategy for the region’s highest-impact priorities—anchored to business-critical audiences and tightly aligned with Global campaign goals

Translating firm and PA priorities into integrated programs that elevate BCG in the market, generate senior-client engagement, and support commercial outcomes across key sectors and topics

Leading end-to-end campaign planning and execution (objectives, audience, narrative, channel mix, budget, measurement) to ensure clarity of purpose and speed to impact

Leading the NAMR Events team to design and deliver C-suite+ experiences that deepen priority relationships, amplify thought leadership, and create durable follow-through with account teams

Bringing a test-and-learn, data-driven approach—establishing KPIs, instrumenting tracking, and optimizing in flight to improve reach, engagement, and pipeline influence

Advising and influencing senior stakeholders (MDPs, Practice/Topic leaders, and regional leadership) on positioning, go-to-market

Prioritizing and allocating investments toward initiatives with the greatest potential for client impact, brand visibility, and commercial return

Leading and developing a high-performing team, setting clear outcomes, fostering collaboration with PAs and local offices, and building capabilities for next-gen marketing

Qualification

Marketing strategyData-driven marketingIntegrated campaignsDigital marketingContent strategyC-suite engagementAnalytical skillsProblem-solving skillsTeam managementCollaborationAdaptability

Required

15+ years of progressive marketing and strategy leadership experience—ideally with exposure to professional services, consulting, or B2B environments

A proven track record of building and executing data-driven marketing strategies that drive measurable business outcomes

Deep expertise in integrated campaigns, digital marketing, and content strategy

Experience partnering with senior executives and influencing at the C-suite level

Strong analytical, strategic, and problem-solving skills, with the ability to translate insights into actionable initiatives

Demonstrated success managing large, complex teams and budgets, fostering collaboration across functions and geographies

A passion for experimentation in marketing approaches, with the ability to adapt strategies to a rapidly evolving landscape

Benefits

Zero dollar ($0) health insurance premiums for BCG employees, spouses, and children

Low $10 (USD) copays for trips to the doctor, urgent care visits and prescriptions for generic drugs

Dental coverage, including up to $5,000 in orthodontia benefits

Vision insurance with coverage for both glasses and contact lenses annually

Reimbursement for gym memberships and other fitness activities

Fully vested Profit Sharing Retirement Fund contributions made annually, whether you contribute or not, plus the option for employees to make personal contributions to a 401(k) plan

Paid Parental Leave and other family benefits such as elective egg freezing, surrogacy, and adoption reimbursement

Generous paid time off including 12 holidays per year, an annual office closure between Christmas and New Years, and 15 vacation days per year (earned at 1.25 days per month)

Paid sick time on an as needed basis

Company

Boston Consulting Group (BCG)

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities.

Founded in 1963

Boston, Massachusetts, USA

10001+ employees

http://www.bcg.com

H1B Sponsorship

Boston Consulting Group (BCG) has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (617)

2024 (632)

2023 (475)

2022 (474)

2021 (423)

2020 (385)