Blue Cross and Blue Shield of Minnesota · 1 month ago
Senior Digital Engagement Analyst
Eagan, MN
Full-time
Hybrid
Senior Level
$79K/yr - $130K/yr
5+ years expBlue Cross and Blue Shield of Minnesota is committed to transforming healthcare and improving member experiences. The Senior Digital Engagement Analyst will lead analytics initiatives to enhance digital interactions, collaborate with product owners, and drive actionable insights to elevate member satisfaction.
Insurance
Responsibilities
Lead high-impact analytics initiatives that uncover actionable insights and drive measurable improvements in digital, mobile, and email experiences
Design and implement digital engagement measurement strategies tailored to business goals, partnering closely with product owners, content strategists, and experience teams
Translate complex, cross-channel data into compelling stories that influence prioritization and investment decisions across the organization
Size opportunities and quantify ROI for experience enhancements, helping stakeholders make data-informed tradeoffs
Co-create intuitive dashboards, templates, and insight artifacts that empower teams to self-serve and act on member experience data
Tackle open-ended analytical challenges with structured thinking, technical rigor, and a bias for action
Collaborate with internal and external partners to optimize analytics tools, ensure data integrity, and evolve measurement capabilities
Champion a culture of insight activation by mentoring peers, sharing best practices, and elevating the team’s storytelling craft
Provide and receive feedback with clarity and empathy, contributing to a high-trust, high-performance team environment
Qualification
Required
5+ years of experience in digital analytics, data storytelling, or experience measurement, with a proven track record of driving business impact
Proficiency in web analytics platforms such as Contentsquare, Adobe Analytics, or Google Analytics; experience with tag management and behavioral analytics tools is a plus
Strong command of data visualization tools (e.g., Power BI, Tableau) and presentation software (e.g., PowerPoint) to craft compelling, insight-driven narratives
Demonstrated ability to work effectively in a matrixed organization, influencing without authority and aligning cross-functional teams around shared goals
Deep empathy for the customer and a passion for improving digital experiences through data-informed decision-making
Exceptional communication skills — written, verbal, and visual — with experience presenting insights to senior leaders and non-technical stakeholders
Experience designing and measuring A/B tests or other experimentation frameworks to validate hypotheses and optimize experiences
Comfort navigating ambiguity, prioritizing competing demands, and adapting quickly in a fast-paced, evolving environment
A collaborative mindset with a desire to mentor others, share knowledge, and elevate the team's analytical maturity
High school diploma (or equivalency) and legal authorization to work in the U.S
Preferred
Proficient in Voice of the Customer applications like InMoment, Qualtrics or Medallia
Proficient with business intelligence or data visualization tools such as Google Data Studio, Tableau or Microsoft Power BI
Benefits
Medical, dental, and vision insurance
Life insurance
401k
Paid Time Off (PTO)
Volunteer Paid Time Off (VPTO)
And more
Company
Blue Cross and Blue Shield of Minnesota
About Blue Cross Blue Cross and Blue Shield of Minnesota is a taxable, nonprofit organization with a mission to make a healthy difference in people’s lives.
1001-5000 employees
H1B Sponsorship
Blue Cross and Blue Shield of Minnesota has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (4)
2024 (4)
2023 (6)
2022 (2)
2021 (3)
2020 (5)
Funding
Current Stage
Late StageLeadership Team
Carrie S. Lawrence
Executive Administrator to the President & CEO and Chief of Staff
Patsy Riley
Chief Goverment Officer and Senior Vice President and CEO, ClearStone Solutions
Recent News
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