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Ovative Group · 1 month ago

Sr. Analyst, Marketing Analytics & Measurement

Chicago

Full-time

Onsite

Mid, Senior Level

$75K/yr - $93K/yr

3+ years exp

Ovative Group is an independent, full-funnel media, measurement, and creative firm that helps brands transform their media and measurement programs. The Senior Analyst, Marketing Analytics & Measurement will serve as an expert on the Measurement Solutions team, supporting client engagements and driving marketing activation value through data analysis and client collaboration.

ConsultingConsumer GoodsLegalRetail

Culture & Values

H1B Sponsor Likely

Responsibilities

Deliver best-in-class client experience on client engagements by helping craft and deliver workplans, workstreams, and analytics

Partner with Ovative client leaders on client success, opportunities, & optimal approach to ensure the client is happy and getting value from marketing measurement

Develop cross-channel activation roadmap for clients, focused on driving enterprise goals

Develop visualizations to clearly communicate complex ideas to clients & the internal team

Apply best practices to analyze client media performance data to identify trends and opportunities for improvement

Translate cross-channel analysis, reporting & observations into business insights and actionable recommendations

Perform ad-hoc deep analysis to uncover key opportunities and translate into actionable recommendations

Support & advise clients and Ovative media teams on test design, execution, and recap analysis

Develop subject matter expertise in omni-channel, advanced media measurement tools such as multi-touch attribution, online-to-offline matching, media mix modeling

Develop and educate peers on new methods of improving activation/insights

Support internal teams at Ovative in driving the greater value from using Media Mix Models (through education & guidance)

Work with internal Ovative teams to come up with marketing solutions/value-adds plays

Address complex, open-ended analytics requests in a structured manner

Identify & focus on what matters most to move the client's business forward

Structure activation work and communication to drive most critical/fundamental business goals

Qualification

Marketing measurement technologyDigital marketing analyticsMulti-touch attributionMedia mix modelingSequelClient engagementStructured thinkingCommunication skillsCollaboration skills

Required

3+ years relevant professional work experience

Excellent communicator & collaborator between multiple client & internal teams

Able to connect complex marketing data & situations into tangible business paths

Experience within marketing industry (digital marketing preferred)

Must be able to thrive working in ambiguous situations

Preferred

Experience with digital marketing analytics software (Adobe Analytics, Google Analytics, ViQ, etc)

Experience related to in-marketing testing for marketing investments (ex: Incrementality test using a holdout of a geographical area or customer holdout)

Experience using Sequel to gather data or run analytics on datasets

Experience working with MMM/MTA marketing models

Experience communicating and partnering with high-level partners (Directors, VPs, CMOs, CFOs, etc)

Benefits

Access to all office spaces in MSP, NYC, and CHI

Frequent, paid travel to our Minneapolis headquarters for company events, team events, and in-person collaboration with teams

Flexible paid vacation policy

401k match program

Top-notch health insurance options, inclusive of same sex partners

Family formation benefits including reimbursement options for fertility, pregnancy, and parenting needs

Monthly stipend for your mobile phone and data plan

Sabbatical program

Charitable giving via our time and a financial match program

Shenanigan’s Day

Company

Ovative Group

Glassdoor4.1

Digital strategy consultants serving the retail and consumer packaged goods industry

Founded in 2009

Minneapolis, Minnesota, USA

501-1000 employees

http://www.ovative.com

H1B Sponsorship

Ovative Group has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (5)

2024 (2)

2023 (2)

2022 (3)