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DDN · 4 weeks ago

Digital Marketing Manager

United States

Full-time

Remote

Mid Level

3+ years exp

DataDirect Networks (DDN) is a global market leader in AI and high-performance data storage innovation. The Digital Marketing Manager will optimize digital programs, support brand initiatives, and drive measurable growth across the buyer’s journey.

Artificial Intelligence (AI)Big DataData StorageEnterprise SoftwarePredictive Analytics

Responsibilities

Execute and optimize digital programs across paid search, paid social, display, video, retargeting, and geotargeted campaigns

Build and manage campaigns in Google Search & Display, LinkedIn, X, YouTube , and programmatic/display platforms

Monitor channel pacing, budgets, and performance with a focus on conversions and pipeline influence

Support digital extensions for major launches, brand activations, and executive thought leadership

Partner with Brand and Events teams to run OOH amplification, geotargeted airport and venue campaigns, and event-driven digital programs

Lead pre-event awareness, onsite amplification, and post-event retargeting

Work across campaign, product, partner, and field teams to translate program goals into targeted digital activation

Ensure alignment across audiences, channels, creative, and messaging

Track and report digital KPIs using GA4, ad platform dashboards, and attribution tools

Use A/B testing and performance insights to improve efficiency and outcomes

Provide ongoing optimization recommendations to marketing leadership

Coordinate with agencies supporting paid media, programmatic, OOH, and digital production

Ensure partners deliver high-quality work and hit performance objectives

Manage digital budgets across channels, track pacing, and forecast performance

Recommend adjustments based on ROI and business priorities

Qualification

B2B digital marketingGoogle Search & DisplayGA4 proficiencyLinkedIn advertisingProgrammatic platformsGeotargeted campaignsAnalytical skillsCollaborativeDetail-orientedProblem solvingInnovative

Required

3–5 years of B2B digital marketing experience in technology, cloud, infrastructure, software, or SaaS

Hands-on experience with Google Search & Display, LinkedIn, X, YouTube, and display/programmatic platforms

Understanding of geotargeted campaigns, event-driven promotion, and OOH amplification

Familiarity with intent platforms (e.g. Qualified, ZoomInfo)

Analytical skills with proficiency in GA4 and digital reporting tools

Collaborative, detail-oriented, and comfortable managing multiple workstreams

Company

DDN

DDN (DataDirect Networks) is the world’s leading AI and data intelligence company, empowering organizations to maximize the value of their data with end-to-end HPC and AI-focused solutions.

Founded in 1998

Chatsworth, California, USA

1001-5000 employees