Suralink · 1 month ago
Director of Performance Marketing
United States
Full-time
Remote
Lead/Staff, Director/Executive
5+ years expSuralink is a fast-growing Software as a Service (SaaS) technology company seeking a results-driven Director of Performance Marketing to scale their demand engine across various channels. This role involves developing a lifecycle marketing system to drive pipeline creation and revenue growth while managing a team of growth marketers and optimizing performance marketing strategies.
AccountingDocument ManagementLegalSoftware
Responsibilities
Partner with RevOps and Marketing Leadership to develop, own, and optimize Suralink’s multi-channel performance marketing strategy to drive qualified pipeline and revenue growth through advertising, events, and partnerships
Manage and develop a team of growth marketers to execute on strategic growth initiatives
Assist in scaling both inbound and outbound demand-generation engines that align tightly with GTM priorities, geographical segmentation, and firmographic indicators
Partner with RevOps and Marketing Leadership to maintain performance frameworks, attribution methodologies, and reporting systems to measure channel effectiveness and ROI
Implement rigorous testing programs and oversee CRO initiative (creative, funnel steps, targeting, messaging) to improve CAC and conversion rates continually
Partner with RevOps to optimize lead routing, data governance, lead scoring, and funnel health
Oversee the operational creation of high-impact campaigns that resonate with both sides of our marketplace: accounting firms and their clients (CFOs, controllers, finance teams)
Collaborate with Product Marketing to translate insights, competitive intel, and vertical nuances into compelling acquisition programs
Own performance dashboards and regular reporting on pipeline contribution, CAC, channel efficiency, and forecast accuracy
Use data to uncover insights, prioritize opportunities, and drive cross-functional decision-making
Qualification
Required
5-7+ years of experience in performance marketing or demand generation, with at least 2 years in a leadership role
Proven track record driving both high velocity and ENT growth for a B2B SaaS company—ideally vertical SaaS or workflow-heavy product
Deep expertise with paid channels, funnel optimization, attribution, data hygiene, and marketing analytics
Strong command of marketing operations, workflow creation, and full use of HubSpot as both a MAP and a CRM
Ability to balance strategic vision with hands-on execution in a high-growth environment
A strategic operator who sees the whole funnel and understands levers, constraints, and opportunities to drive cost efficiency and maximize the pipeline
Preferred
You will be required to showcase and explain at least two examples of bottom-line impact driven by demand gen initiatives you managed
At least 4 of the following HubSpot certifications: Digital Marketing, Content Marketing, SEO, Inbound, Inbound Marketing Optimization, Hubspot Reporting
A minimum of 2 HubSpot bootcamps
Benefits
Remote-friendly police
Medical/vision/dental insurance
Life, short-term disability, and long-term disability insurance
Generous Paid time off, including flexible floating holidays that you choose
Parental leave
Professional development allowance
Community involvement
Company
Suralink
Suralink is an online platform that combines a dynamic PBC list, assignment workflow, and secure file hosting.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$6.29MKey Investors
Luminate Capital Partners
2022-06-01Private Equity
2019-08-06Series Unknown· $5.25M
2018-08-31Seed· $0.85M
Leadership Team
Evan Fitzpatrick
Chief Executive Officer
Tim Ballantyne
Co-Founder
Recent News
Business Wire
2025-10-30
2025-10-21
Company data provided by crunchbase