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Sailvan Times · 3 months ago

Business and Social Media Data Analyst

New York, NY, US

Full-time

Onsite

Entry, Mid Level

$60K/yr - $80K/yr

1+ years exp

Sailvan Times is seeking an experienced TikTok Live Stream Operations Supervisor to lead their specialist team in New York. This role focuses on managing live stream operations, optimizing viewer engagement, and driving brand growth on the TikTok platform while collaborating with cross-functional teams.

E-CommerceInformation TechnologySupply Chain Management

Responsibilities

Oversee the setup and management of live streams in the U.S., including team supervision. Lead and manage the TikTok operations team, providing training, guidance, and performance evaluations

Master TikTok live streaming procedures and equipment, managing daily brand live stream operations. Develop and execute comprehensive TikTok strategies to achieve business objectives and growth targets

Ensure adherence to TikTok's rules, avoiding prohibited content and sensitive topics. Monitor industry trends and TikTok policy updates to stay ahead and drive innovation

Develop effective live stream strategies, including product highlights, marketing scripts, supplier and host management, live script writing, user insights, data analysis, and strategy optimization. Oversee the planning, execution, and optimization of all TikTok activities and projects

Leverage experience to increase live stream exposure and viewer numbers, maintaining a lively and orderly live stream environment, and handling emergencies effectively. Establish and maintain relationships with influencers, livestream agencies, and other partners

Manage the entire live stream process, adjusting strategies in real-time based on TikTok backend data to optimize performance. Prepare and regularly report business summaries, providing actionable insights and recommendations to senior management

Communicate and collaborate across departments to ensure consistency and effectiveness in strategies, enhancing product sales, brand visibility, and reputation, and coordinating activities between domestic and North American teams

Qualification

TikTok live streamingSocial media strategiesLeadershipAnalytical skillsFashion industry experienceMandarin proficiencyCross-functional communicationProactiveResilientTeam managementStrategic thinkingFast-paced environment

Required

Proficiency in English and Mandarin required

Over 1 year of live stream operations experience; international experience and apparel project experience are advantages

Extensive experience with the TikTok platform

Deep understanding of Western social media, particularly TikTok, Instagram, and Meta; experience with social media strategies

Experience in the fashion consumer goods industry; capable of brand collaboration, business communication, and business development

Excellent cross-functional communication and coordination skills, proactive and resilient, capable of driving new business initiatives and rapid iterations

Outstanding communication and presentation skills

Excellent leadership and team management skills

Strategic thinking with the ability to develop and execute innovative marketing strategies

Strong analytical skills to interpret data and metrics to drive decision-making

Ability to thrive in a fast-paced and dynamic environment

Based in New York