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CBTS · 3 hours ago

Global Growth Marketing Lead

United States

Full-time

Remote

Senior Level

CBTS is a company focused on B2B technology marketing, and they are seeking a Global Growth Marketing Lead to drive pipeline acceleration and lead generation across the United States and Canada. This role involves overseeing product marketing, regional growth marketing, events, and partner GTM programs, requiring a strategic leader with expertise in multi-channel demand generation and partner ecosystems.

Cloud ComputingCloud InfrastructureConsultingInformation TechnologyService Industry

Comp. & Benefits

Responsibilities

Own the lead generation and demand gen strategy across U.S. and Canada to drive measurable pipeline growth.(Direct report: Canada/OnX marketing lead / Directly responsible for US/CBTS activation)

Create and execute multi-channel demand programs (digital, events, content, ABM, partner channels)

Partner with regional sales to define targets, build conversion funnels, and drive M/SQL performance

Build and refine buyer journeys to optimize lead flow, qualification, and conversion

Lead campaigns that include differentiated product messaging that creates market pull and drives demand for priority offerings

Build product playbooks, sales tools, competitive insights, and assets that support demand gen motions

Partner with sales {enablement} to ensure clear articulation of value and conversion-ready messaging

Lead event strategy tied directly to pipeline creation and acceleration goals

Oversee large-scale sponsorships ensuring strong partner alignment and measurable lead capture

Partner with campaigns and PR to amplify event demand efforts

Collaborate with alliance leads to co-develop joint demand generation motions with partners (for example: Microsoft, AWS, Anthropic)

Build MDF strategies that prioritize high-return partner campaigns and co-selling opportunities

Manage how partner messaging shows up digitally (web, directories, PR, social) to increase demand and partner visibility

Work to develop demand gen programs for target verticals and top strategic accounts

Ensure all marketing motions ladder up to enterprise priorities and resonate with buyer personas

Drive ABM strategies in collaboration with sales and delivery leaders

Develop and operationalize integrated GTM programs that blend content, campaigns, events, product marketing, and alliances

Ensure global GTM strategies are activated regionally and optimized for local demand needs

Build feedback loops to continuously sharpen targeting, messaging, and offer strategy

Own demand gen KPIs across regions, partners, and product lines (MQLs, SQLs, pipeline, CAC efficiency, velocity)

Develop dashboards and reporting for marketing leadership and sales stakeholders

Use data to optimize spend, identify growth levers, and prioritize investments

Manage team members, provide clear direction, set expectations, and ensure each team member is positioned to succeed through coaching, feedback, and accountability

Qualification

B2B tech marketingDemand generationMulti-channel campaignsPartner ecosystemsData-driven marketingFunnel designLead scoringAttribution modelingMarketing automationCRM systemsReporting dashboardsABM platformsStrategic storytellingStakeholder managementDigital advertising toolsPR/media monitoringEvent planning systemsProject managementCollaboration skills