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Energy Acuity · 1 month ago

Marketing Operations Senior Analyst - 25487 Madrid, Spain

Denver, CO

Full-time

Hybrid

Senior Level

5+ years exp

Enverus is a leading energy-dedicated SaaS company focused on empowering global quality of life through affordable and accessible energy solutions. They are seeking a Marketing Operations Senior Analyst to optimize marketing platforms and enhance data governance, collaborating with various teams to support revenue growth and improve marketing processes.

Business DevelopmentBusiness IntelligenceEnergyInformation TechnologyMarket ResearchRenewable Energy

Culture & Values

Responsibilities

Deploy, maintain and optimize designated Martech platforms, integrations and automations to support go to market motions

Continually review, clean and enrich marketing prospect data, improving accuracy, completeness and formatting

Collaborate with vendors to understand & deliver platform roadmaps, feature enhancements and optimizations as identified

Collaborate with Marketing teams (Growth Marketing, Product Marketing, Web & Digital, Marketing Operations), RevOps, Business Development and Sales to identify and deliver process & platform enhancements

Provide technical support to Marketing team in use of designated platforms

Create and maintain platform and process documentation for designated Martech integrations and workflows

Develop and deliver platform enablement training across the Marketing team

Qualification

Martech platform administrationSalesforce Marketing CloudData governanceAccount-based marketingCustomer Data PlatformsSalesforce data modelMetricsEmerging technologiesTraining othersCommunicationCreative problem solvingPresentation skillsRelationship building

Required

Bachelor's Degree or equivalent experience

5-10 years of Marketing Operations experience in an ABM environment

Demonstrates high performance characteristics: strong communication, creative problem solving, and presentation skills

Ability to gain support of ideas and deliver complex analysis in simple language

Ability to develop relationships across marketing, sales, product, and other internal partners

Advanced experience in managing Martech stack

Can easily adopt and maximize the use of new tools, train others, and develop processes associated with the sales and marketing team workflows

Proven track record in building and successfully implementing an account-based marketing strategy

Proven track record of transforming work processes via agentic workflows

Expertise and experience in the deployment and administration of platforms across the Martech landscape, such as: Marketing Automation (Salesforce Marketing Cloud Next, Salesforce Account Engagement/Pardot, ABM (6sense or Demandbase), Lead Routing (LeanData), Data Hygiene & Enrichment (Cloudingo, ZoomInfo, Cognism)

Understanding of/experience with Customer Data Platforms such as Salesforce Data Cloud (Data 360) or similar. Experience in building segments within Data Cloud leveraging Unified Account and Unified Individuals and Activating segments via the Data Cloud connections with 3rds party ad platforms

Strong understanding of the Salesforce data model across marketing execution and the revenue funnel, from inbound lead management, lead assignment, campaign delivery & attribution, to engagement history, opportunities, account and contact management

Basic understanding of Salesforce Flow for process automation or Agentic workflows via Agentforce

Experience building metrics, reports & dashboards in platforms such as Salesforce Sales Cloud, Salesforce CRM Analytics, Salesforce Marketing Intelligence, or Microsoft PowerBI

Management of marketing data quality and governance processes, including ongoing data hygiene assessment, account and lead heath scoring and improvement

Ability to build and deliver platform enablement programs, including documentation, feature demos, in-person/remote training sessions as well as ad hoc 1:1 support

Passion for emerging technologies in generative and predictive AI and their application in Marketing workloads. Experience in building Agents in Microsoft Copilot or similar AI platforms

Evidence of continual professional development across common Martech platforms

Preferred

Basic knowledge of SQL an asset but not required

Certifications such as Salesforce Certified Marketing Cloud Account Engagement Consultant/Specialist, Salesforce Certified Marketing Cloud Email Specialist, Salesforce Certified Marketing Cloud Engagement Consultant, Salesforce Data Cloud Consultant, Salesforce Certified Marketing Cloud Engagement Administrator, 6sense Fundamentals/Demandbase ABX, Salesforce Trailblazer rank is highly valued