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WTKR News 3 · 4 hours ago

Digital Content Producer, WTKR

Norfolk, VA

Full-time

Onsite

Mid Level

3+ years exp

WTKR News 3 is a CBS affiliate in Norfolk, VA, seeking a Digital Content Producer to join their team. The role involves organizing, writing, editing, and updating both written and video news content to creatively showcase it while aligning with the station's brand.

BroadcastingVideo

Responsibilities

Turn breaking news, enterprise stories, press releases, third party sources, or news tips into unique articles on the web, including but not limited to headlines, thumbnails, short news alerts and teases, interactive embedded elements, outside links, maps, slideshows and custom modules

Post articles to social media to drive engagement and web clicks

Cut video and assign engaging metadata for YouTube, website, app, OTT and third-party services

Build and monitor livestreams to various platforms

Edit platform-specific social media graphics to showcase storytelling

Assist in online coverage of major news events, breaking news and severe weather to ensure high quality, consistent community coverage online with attention to grammatical detail

Actively collaborate with editorial and technical staff to migrate content to media platforms, including video, audio, vertical video, still photos and graphics

Build out special sections and site features to enhance coverage and increase user engagement

Update and interact with fans/followers on social media

Optimize the user experience by tracking live web metrics and user experience best practices

Apply Search Engine Optimization (SEO) best practices to every piece of content

Perform other duties as assigned

Qualification

Content management systemsVideo editing softwareSearch Engine Optimization (SEO)Social media platformsPhoto editingMulti-taskingWriting skillsAttention to detailRelationship buildingCreativity

Required

Proven writing skills, including strong grammar and attention to detail, developed from working for a professional or student news organization

Skilled with content management systems, video editing, image editing and social networking

Must have a strong desire to focus on web-based content

Strong relationship building skills that are essential to newsroom collaboration, along with creativity and ability to handle deadlines and multi-tasking

Must have working knowledge of how to use and update social media platforms

Must have photo editing skills with ability to manipulate, crop, enhance images as needed for publishing on website

Must have demonstrated experience with creative video editing for social and web platforms with a knowledge of video editing software