Senior Manager, Brand Architecture & Activation jobs in United States
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North American Distillers · 1 week ago

Senior Manager, Brand Architecture & Activation

positionNew York, NY
timeFull-time
remoteOnsite
senioritySenior Level
money$131K/yr - $163K/yr
date7+ years exp

North American Distillers (NADL) is where we manufacture award-winning American Whiskeys and is part of Pernod Ricard, a global premium spirits and wine company. The Senior Manager, Brand Architecture & Activation will lead the management and activation of dynamic North American whiskey brands, shaping brand strategy and overseeing innovation and packaging development.

Wine & Spirits

Responsibilities

Contribute to the development of TX, Rabbit Hole, and Smooth Ambler brand strategy within Pernod Ricard’s global framework, leveraging consumer insights and identifying growth opportunities
Articulate portfolio strategies in key geographies and identify innovation white spaces to drive incremental growth
Oversee new product development, packaging updates, limited editions, and exclusive releases
Manage range enhancement and rationalization projects, including restages, formats, and sustainability-driven packaging initiatives
Develop campaign-led activation platforms, guidelines, and tools (POSM) in collaboration with cross-functional teams
Enhance and maintain brand visual identity guidelines, ensuring consistency and compliance across all touchpoints

Qualification

Brand managementBrand strategyConsumer insightsPackaging developmentCross-functional project managementCommunicationCollaboration skillsProblem-solving skills

Required

7+ years of experience in brand management, preferably in spirits, beverage, or consumer goods
Strong expertise in brand strategy, consumer insights, and packaging development
Proven ability to manage cross-functional projects and influence stakeholders
Excellent communication, collaboration, and problem-solving skills

Benefits

Professional development
Internal career mobility
Commitment to making exceptional products
Giving back to our communities
Honoring our responsibility to preserve the environment

Company

North American Distillers

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North American distillers is the Pernod Ricard business dedicated entirely to American whisky.
location
Louisville, KY, US
people-size1001-5000 employees
web-link
https://www.northamericandistillers.com/

Funding

Current Stage
Late Stage
Company data provided by crunchbase