TeamPeople · 3 weeks ago
Employee Brand Strategy Marketing Manager
Charlotte, NC
Full-time
Onsite
Mid Level
$70K/yr - $100K/yr
3+ years expTeamPeople is an organization dedicated to providing superior customer service. The Brand Marketing Manager role helps execute Enterprise marketing initiatives, focusing on employee branding and talent acquisition while driving brand awareness and pipeline growth through strategic storytelling and campaign execution.
Staffing Agency
Responsibilities
Create and implement marketing strategies to attract entry-level, mid-career and senior-level talent
Develop and manage integrated marketing campaigns (paid, owned, earned) to support business-specific lateral hiring needs
Partner with Employer Brand and Talent Acquisition teams to bring to life EVP (Employer Value Proposition) for lateral hires
Craft compelling content that resonates with candidates, including social media posts, landing pages, videos, and event materials
Monitor campaign performance and provide insights to improve results; use analytics to inform targeting and messaging
Work closely with Talent Acquisition, Opportunity and Inclusion, Communications, agency partners and external vendors to ensure alignment and effectiveness of marketing efforts
Partner with marketing leads, creative teams and agencies to manage workflow and approvals
Help to ensure alignment on priorities and deliverables across Marketing leadership. Help to raise visibility of brand marketing effort within/outside of the broader team
Qualification
Required
Strategic, creative thinker with strong creative instincts
Collaborative and comfortable working in an interlaced environment
Passionate about driving impact through meaningful storytelling and data-informed marketing
Demonstrated ability to translate business goals into targeted marketing strategies and storytelling assets
Experience creating content for social media, landing pages, videos, and events
Strong understanding of marketing analytics, campaign optimization, and audience targeting
3–5 years of experience in marketing, employer branding, or talent marketing
Project management experience, including managing workflows, timelines, and approval processes
Experience developing and executing integrated marketing campaigns
Preferred
Bachelor's degree in Marketing, Communications, Business, or a related field
Experience supporting recruitment, employer brand, or talent acquisition initiatives
Experience working within a highly matrixed environment
Benefits
Medical
Dental
Vision
Spending accounts
Life insurance
Voluntary plans
Participation in a 401(k) plan
Company
TeamPeople
From the highly creative to the intrinsically technical, our passion is building successful communications teams world-wide with our flexible and scalable approach.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2017-09-11Acquired
Company data provided by crunchbase