Grove Collaborative · 1 month ago
Director of Growth Marketing & Social Strategy
United States
Full-time
Remote
Director/Executive
$175K/yr - $220K/yr
8+ years expGrove Collaborative is a sustainability-focused consumer products company creating household and personal care essentials. They are seeking a strategic Marketing leader to build and run customer acquisition efforts, focusing on social-first content and creator ecosystems to enhance brand awareness and engagement.
Consumer GoodsE-CommerceInternetManufacturingRetail
Responsibilities
Build and run the engine that acquires our next generation of customers—profitably and at scale
Architect Grove’s social‑first content engine and creator ecosystem
Develop the distribution strategy across organic and paid channels
Deepen Grove’s awareness in relevant communities while selecting and scaling paid tactics
Translate our mission into thumb‑stopping stories, series, and collaborations
Optimize strategies on Grove’s core paid channels (Meta and TikTok)
Define the roadmap for new channel expansion (YouTube, TikTok shops)
Run a transparent test and learn pipeline across channels
Own budget planning, scenario modeling, and in‑quarter pacing
Partner with Product and Ecommerce teams on landing page and funnel improvements
Qualification
Required
8+ years of experience in direct-to-consumer brand, content, or social leadership with a proven record of scaling profitable new‑customer volume
Demonstrated understanding and execution of a modern marketing playbook: You've found scalable success outside of a media mix dominated by Google Search/PLA and Meta, where you've found creative, innovative, and sometimes unorthodox ways to get the best message in front of the right customer
Organic operator beyond social: you've activated Reddit/forums, influencer/UGC, AEO/AIO and agentic commerce, and/or guerrilla/community tactics that measurably increase customer demand
Creative‑curious and data‑driven: You can write a creative brief better than anyone else, translating creative concepting and theme ideation into assets that perform. You're comfortable with tests, lift studies, and content‑assisted attribution; you define the right KPIs for awareness and demand, not just last‑click ROAS
Builder and coach: you've hired, managed, and developed small, scrappy teams, balancing internal resources with agencies and contractors to meet your goals
Your team will turn insights into briefs, testing hooks, formats, and landing experiences that are optimized by channel and funnel position
You'll define the brand narrative, content pillars, and yearly/quarterly editorial calendar (tentpoles, educational series, seasonal moments, brand/category launches) as well as establish platform‑native playbooks for TikTok, Instagram, YouTube, and emerging channels, setting cadence, formats, and publishing standards
Build and lead Grove's creator program across macro, mid, micro, and community creators, managing sourcing, vetting, contracting, briefing, usage rights, and compliance
You'll launch co‑marketing and partnership campaigns (mission‑aligned brands, NGOs, retailers, podcasts, newsletters) that extend distribution and credibility
Define guardrails for creator allowlisting/whitelisting (e.g., Meta Partnership Ads, TikTok Spark Ads) to scale top‑performing content
Maintaining efficient CAC is one element of your strategy
You'll own the impact of media mix, content focus, and strategy on first order profit and early tenure repeat rates in order to deliver cohort paybacks that align with business growth needs
Run a transparent test and learn pipeline across channels, building the roadmap for new channel/tactic exploration while validating channel efficacy and sharing learnings that inform channel mix, creative, and customer experience
Own budget planning, scenario modeling, and in‑quarter pacing; communicate tradeoffs and expected returns to leadership and Finance
Partner with Product and Ecommerce teams on landing page and funnel improvements, Merchandising on launches and assortment priorities for our third-party and owned brands, and Sustainability and human health experts to align messaging with Grove's mission and values
Preferred
Technical depth in measurement & attribution: fluent in media mix modeling, multi-touch attribution, lift testing, and surveys to build an accurate view of incrementality and scale potential of each channel and tactic
Shopify‑savvy collaborator: you're comfortable partnering with Product and CX teams to improve funnels, maintain data needs and accuracy, and optimize for conversion
Feedonomics (or similar) pro: hands‑on experience with product feed architecture, rule logic, diagnostics, and GMC policies
Benefits
Competitive benefits - medical, vision, dental
Equity - shared success is core to our mission
Flexible Paid Time Off - we care most about results
Free VIP membership and 25% employee discount
Company
Grove Collaborative
Grove creates and curates high-performing, planet-first home, and personal care products.
201-500 employees
H1B Sponsorship
Grove Collaborative has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2024 (1)
2023 (3)
2022 (4)
2021 (3)
2020 (4)
Funding
Current Stage
Public CompanyTotal Funding
$621.5MKey Investors
Volition CapitalNorwestMayfield Fund
2024-09-23Post Ipo Equity· $15M
2022-12-27Post Ipo Debt· $72M
2022-06-17Post Ipo Equity· $86M
Leadership Team
Nickhil Bhave
VP of Consumer Product Management
Stuart Landesberg
Founder & Chairman
Recent News
2025-11-15
MarketScreener
2025-11-14
2025-11-11
Company data provided by crunchbase