Montway Auto Transport · 3 weeks ago
Marketing Performance Analyst – Digital Commerce
Montway Auto Transport is one of the leaders in the U.S. Auto Transport industry, recognized for its innovative logistics solutions and customer service. The Marketing Performance Analyst will optimize digital commerce growth by analyzing marketing data and providing actionable insights to enhance acquisition, retention, and lifetime value.
AutomotiveShippingTransportation
Responsibilities
Monitor and analyze digital marketing performance across channels (Search, Social, Display, Affiliate, Email, and Partnerships)
Develop dashboards and reports that track key KPIs such as CAC, ROAS, LTV, AOV, conversion rate, and churn
Evaluate the full-funnel impact of marketing on sales performance
Provide insights on campaign performance to guide optimization, audience targeting, and budget allocation
Work with data and analytics tools (Google Analytics 4, Looker Studio, Power BI, etc.) to uncover trends and opportunities
Conduct digital marketing campaign A/B testing analysis and measure incremental lift across campaigns and platforms
Collaborate with finance and marketing leadership on forecasting and performance modeling
Ensure accuracy and consistency in data collection, tagging, and tracking across all marketing platforms
Prepare executive-level summaries highlighting key findings, trends, and strategic recommendations
Qualification
Required
Bachelor's degree in Marketing, Data Analytics, Business, or related field
3–5 years of experience in marketing analytics or performance marketing, ideally in an eCommerce or DTC environment
Strong proficiency in Google Analytics (GA4), Google Ads, Meta Ads Manager, and Excel/Sheets
Experience building dashboards in Looker Studio, Tableau, or Power BI
Working knowledge of digital attribution models and eCommerce KPIs
Excellent communication skills with the ability to translate data into clear business insights
A strong analytical mindset with high attention to detail and curiosity for problem-solving
Preferred
Master's degree in Marketing, Data Analytics, Business, or related field
SQL or data query experience strongly preferred
Benefits
Comprehensive health, dental, and vision insurance
Company-paid life insurance
401(k) with matching
Paid time off, including vacation, sick days, and company holidays
Opportunities for career development and internal advancement
A collaborative, team-oriented culture that values innovation and efficiency
Hybrid Model (3 Days in office)
Company
Montway Auto Transport
www.montway.com - We're a five-star rated, nationwide car shipping company. Let us help you move your car! Need tips? http://www.montway.
Funding
Current Stage
Growth StageLeadership Team
Recent News
2025-11-24
Company data provided by crunchbase