Princeton University · 2 weeks ago
Associate Director Athletics, Strategic Engagement
Princeton, NJ
Full-time
Onsite
Senior Level, Lead/Staff, Director/Executive
$92K/yr - $108K/yr
5+ years expPrinceton University is seeking an Associate Director of Athletics for Strategic Engagement to develop and oversee strategies that promote Princeton Athletics through various marketing and engagement initiatives. The role involves collaboration with multiple departments to enhance fan experience, generate revenue, and support branding efforts while supervising staff members.
AlumniEducationHigher EducationUniversities
Hiring Manager
Sanya Boyd, PHR, SHRM-CP
Responsibilities
Serve as a member of the Athletics External Leadership team and provide support for coaches, administrators, student-athletes, alumni and fans
Work with Athletics External Leadership team to create revenue generation ideas and platforms
Work closely with Princeton’s Athletic Ticket Office to aid strategy for group sales, season ticket sales and single-game ticket sales
Work closely with Princeton Athletics’ Communication Office to provide digital content for teams, alumni, fans, etc
Work closely with Princeton Athletics’ Broadcast & Multimedia Office to curate content for various facility in-game productions and videoboard shows
Work closely with Princeton's official corporate sponsorship entity (Learfield Sports) in terms of fulfillment and strategy for sponsor acquisition and retention
Work with the Athletics External Relations team and help to support Princeton Varsity Club events and initiatives where applicable (e.g. Tiger Athletics Give Day, PVC Banquet, etc.)
Serve as Associate Team Support for various sports, which includes occasionally serving as a resource for student-athletes, attending home contests and traveling for select regular and post-season competitions
Provide strategic innovation based on best practices and industry standards for marketing, sales, and fan experience; utilizing progressive thought and strategy in leading designated units
Collaborate with senior team to drive annual external calendar including sales and marketing campaign initiatives, and opportunities regarding athletic and other events across the organization
Oversee development of marketing strategies (radio, television, social media, digital, etc.) that grow inbound, outbound, group and premium sales efforts
Uses survey tools to glean information from fanbase regarding the fan experience to enhance the overall experience; including, utilization of relationships with key campus constituents to continually improve upon the fan experience
Oversee Assistant Director of Athletics, Marketing & Engagement that includes conducting annual performance review
Assist with implementation of marketing and promotional strategies for Princeton's 38 varsity teams, with a primary focus on the seven ticketed sports
Partner with on-campus and community groups to develop strategies on events and drive attendance at home contests
Oversight of advertising spend on an annual basis
Oversee in-game promotions at select sports and manage an inventory of giveaway and promotional items
Serve as a liaison to campus and community partners, including the Office of Community & Regional Affairs and the Office of the Dean of Undergraduate Students, OWNCE, etc
Ensure execution of the department’s Athletics Style guide and brand guidelines
Lead departmental branding efforts and oversee development of graphic design collateral for external units and teams to utilize for digital and printed purposes
Serve as a liaison to external graphic design groups to assist in the execution of facility upgrades, enhancements, and yearly updates
Work with Athletics Equipment Staff, Coaches and vendors to ensure proper branding for uniforms and other equipment
Adhere to NCAA and Ivy League rules and regulations
Oversight of ticket operations and staff, which includes conducting the annual performance review of the Assistant Director of Athletics, Ticket Sales & Operations
Provide strategies to maximize sales efforts for Princeton’s seven ticketed sports
Qualification
Required
Bachelor's degree required
Minimum of five to seven years of experience in athletic marketing or a similar field
Ability to represent the Department of Athletics on campus and in the local community
Strong writing skills
Able to work at games and other events on nights and weekends as needed
Ability to create promotional materials that effectively attracts the target audience in a clear and concise manner
Ability to organize, manage and prioritize multiple tasks simultaneously and meet strict deadlines
Knowledge of the digital and social landscapes and ability to generate successful social content; must be active in social media
Ability to uphold the commitment to Department of Athletics mission of Education Through Athletics
Preferred
Graphic design knowledge and/or multimedia storytelling and editing experience (i.e. Premier, Photoshop, Illustrator, InDesign, mobile solutions) strongly preferred
Benefits
Comprehensive benefit program to eligible employees
Company
Princeton University
Princeton University is a private Ivy League university that offers a variety of master’s degrees and Ph. D.s.
5001-10000 employees
H1B Sponsorship
Princeton University has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (301)
2024 (220)
2023 (218)
2022 (172)
2021 (207)
2020 (193)
Funding
Current Stage
Late StageTotal Funding
$11.44MKey Investors
US Department of EnergyAlfred P. Sloan FoundationNational Institute of Allergy and Infectious Diseases
2024-06-06Grant· $2M
2023-08-14Grant
2022-02-15Grant· $5.5M
Leadership Team
Amy Robinson Sterling
Executive Director, Eyewire
Anne-Marie Maman
Founding Director - Princeton Entrepreneurship Council
Recent News
2026-01-09
2026-01-07
2025-12-28
Company data provided by crunchbase