Adquadrant · 1 week ago
VP of Sales
California, United States
Full-time
Onsite
Director/Executive
12+ years expAdquadrant is a performance marketing agency that focuses on helping consumer brands grow profitably through a blend of media, creative, and AI-driven measurement. The VP of Sales will be responsible for leading the new business function, developing sales strategies, and building a high-performing sales team to drive revenue growth.
AdvertisingMarketing
Responsibilities
Build and lead a high-performing sales team capable of consistently exceeding ambitious targets
Leverage the latest technology and AI solutions to accelerate all aspects of securing new business, in areas such as lead identification, qualification, outbound prospecting, etc
Design and implement scalable GTM processes that integrate seamlessly with marketing, partnerships, and client success
Drive a consultative sales approach that demonstrates ROI and ties adQuadrant’s offerings to client growth levers
Serve as a key member of the executive team, shaping company strategy and market positioning
Developing and executing sales strategies aligned to aggressive revenue goals and expansion plans
Building and scaling a sales organization with accountability, process, and coaching at its core
Prospecting and hunting for new business opportunities through an advanced approach that leverages an intelligent tech stack and AI
Establishing forecasting, pipeline management, and performance reporting processes
Implementing structured sales playbooks, ICP/persona frameworks, and territory optimization
Partnering with marketing on inbound/outbound campaigns, thought leadership, and event strategy
Leading enterprise-level pitches, RFP responses, and proposals
Leveraging personal networks and industry presence to generate high-value leads
Expanding beyond current channels into new verticals, partnerships, and referral programs
Representing adQuadrant on stage and at industry events to position us as a market leader
Running deep discovery to understand client objectives, pain points, and competitive landscapes
Selling confidently using ROI models, Media Mix Modeling, incrementality testing, and attribution frameworks
Collaborating with internal teams to build custom solutions and profitable pricing strategies
Demonstrating strong financial acumen to connect strategies directly to business outcomes
Recruiting, onboarding, and coaching top-tier sales talent
Establishing incentive and compensation structures, along with performance systems, that both motivate the team and drive accountability
Building a culture of collaboration, learning, and high performance
Qualification
Required
12+ years in sales, with at least 5 in leadership within a digital marketing agency, consulting, or adjacent field
Proven track record closing $1M+ annual deals and beating multi-million-dollar targets
Deep understanding of direct-to-consumer (DTC), e-commerce, and performance marketing ecosystems, with experience selling into SMB and mid-market retailers in the $10M–$150M annual revenue range
Demonstrated mastery of GTM strategy, pipeline management, and sales forecasting
Fluency in selling complex, multi-service agency engagements with measurable ROI
High tech proficiency and passion for AI
Preferred
A recognized presence or thought leadership platform in the direct-to-consumer/retail space
Experience speaking at conferences and positioning organizations as market leaders
Personal network that can generate immediate high-value opportunities
Startup or scale-up background, thriving in ambiguity and fast growth
Company
Adquadrant
Everyday, adQuadrant is responsible for converting tens of thousands of customers through social media advertising.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2011-02-02Acquired
Leadership Team
Warren Jolly
President & CEO
Recent News
2024-02-11
Business Wire
2024-02-11
Company data provided by crunchbase