Roo · 2 months ago
Senior Director of Sales & Account Management
United States
Full-time
Hybrid
Director/Executive
$180K/yr - $230K/yr
15+ years expRoo is a B2B labor marketplace in animal healthcare connecting veterinary professionals with hospitals through innovative technology. The Senior Director of Marketplace is responsible for driving growth and performance across Roo’s network through sales-focused recruitment, engagement, and retention strategies.
FreelanceHealth CareHospitalVeterinary
Responsibilities
Lead and develop multiple supply-side sales and operations teams responsible for growing and engaging Roo’s veterinarian and technician network
Manage and coach sales leaders who oversee outreach, onboarding, scaling and retention to deliver consistent performance and accountability
Build a high-performing, metrics-driven organization centered on conversion, engagement, and long-term clinician satisfaction
Coach and mentor emerging leaders across the supply organization, fostering growth and readiness for expanded responsibility
Define performance frameworks, variable compensation plans, and development paths that reward achievement of supply growth targets
Establish clear team goals and incentive structures tied to revenue impact and provider acquisition success
Champion a culture of inclusion, ownership, and continuous improvement grounded in sales excellence and data-driven decision-making
Drive impact through Roo’s cross functional Squad Operating Model as a key functional contributor
Own the national supply strategy for veterinarians and technicians, ensuring Roo maintains balanced coverage and responsiveness to demand
Partner with Finance, Data and Sales Operations to forecast supply needs, market capacity, and fulfillment targets
Define and monitor KPIs across clinician engagement, activation, fulfillment, and retention
Identify supply gaps or operational bottlenecks and implement targeted interventions to optimize marketplace health
Design and refine scalable processes for provider onboarding, scheduling, credentialing, and engagement, integrating sales automation and CRM tools
Partner with Product and Engineering to define systems that support lead management, conversion tracking, and retention analytics
Continuously evaluate and improve workflows for speed, accuracy, and conversion impact
Evaluate current technician coordination workflows, ensuring consistency, quality, and measurable impact on fulfillment. Align these efforts with provider facing squads so the necessary tools are built out
Serve as the supply-side sales leader voice in cross-functional strategy and planning discussions, empower team members via squads to ensure the provider perspective is included in product evolution
Partner with Finance, Growth, and Marketing to align recruitment and engagement initiatives with company-level goals
Collaborate with Sales Operations and Product teams to forecast needs, design incentive models, and develop scalable systems supporting supply growth
Ensure supply-side insights and data directly inform strategic decision-making across Roo
Qualification
Required
15+ years in a sales capacity, leading marketplace operations, clinician or labor supply management, or workforce logistics, ideally in animal healthcare, human healthcare or tech-enabled services
Proven success leading large distributed teams and managing managers
Expertise in data-driven strategy, workforce forecasting, and operational scaling
Strong collaboration and executive communication skills, with a track record of cross-functional impact
Deep understanding of provider recruitment, engagement, and retention dynamics
Passion for improving the lives of veterinary professionals through operational excellence and innovation following Roo's mission statement
Ability to travel (~40% of role will include travel)
Benefits
Accelerated growth & learning potential.
Stipends for home office setup, continuing education, and monthly wellness.
Comprehensive health benefits to fit your needs with base medical plan covered at 100% with optional premium buy up plans.
401K
Unlimited Paid Time Off.
Paid Maternity/Paternity and reproductive care leave.
Gifts on your birthday & anniversary.
Opportunity for domestic travel, including for regional team building events.
Company
Roo
Roo is an online veterinary relief service platform that allows vet professionals to secure freelance work.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$16.65MKey Investors
Jackson Square VenturesFloodgate
2022-09-02Series A· $11M
2021-05-07Seed· $5.65M
2020-01-09Debt Financing
Leadership Team
Lisa Hu
Co-Founder, Former CEO
Recent News
Company data provided by crunchbase