News 12 · 1 month ago
Content Producer - Freelance
News 12 is an award-winning, hyper local news station covering communities throughout Long Island and beyond. They are seeking a Freelance Content Producer responsible for creating and optimizing multimedia content to enhance their online presence and collaborate with editorial teams to develop compelling stories.
NewsPublishingSocial Media
Responsibilities
Produce and edit digital-first news content, including articles, videos, graphics, and social media posts
Optimize content for SEO and audience engagement across digital platforms
Collaborate with reporters, editors, and other teams to enhance online storytelling
Manage and update social media channels (Facebook, Instagram, TikTok, and X) with timely and accurate news
Edit and produce videos to accompany digital stories and social media content
Send push alerts and update websites and social platforms during breaking and developing news
Monitor digital performance metrics and adjust strategies to improve reach and engagement
Stay current with emerging digital trends, tools, and best practices
Ensure all content meets journalistic ethics and organizational standards
Support live coverage, streaming events, and interactive multimedia experiences
Engage with audiences through social media and community-building efforts
Qualification
Required
Bachelor's degree in marketing, communications, media, journalism, or a related field
7+ years of experience building and executing digital strategies in news or media
4+ years of experience in a fast-paced, complex organization
Strong understanding of major social media platforms (e.g., Facebook, Instagram, TikTok, X, LinkedIn)
Proven experience writing headlines, longform articles, and social media copy
Excellent verbal communication skills
Strong analytical skills with the ability to interpret and communicate performance data
Proficiency with digital management tools and analytics platforms
Highly organized with strong multitasking and prioritization abilities
Ability to work independently and collaboratively within a large, multifaceted team
Results-oriented and team-focused working style
Willingness and ability to travel between newsrooms weekly
Company
News 12
News 12 Networks is the New York tri-state leader in hyper-local content - providing exclusive news, weather, traffic, and sports to 7 unique local areas, all within the #1 television DMA.