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San Francisco State University · 1 month ago

Senior PR & Communications Specialist (Marketing Communications Professional III - Exempt, Range 1) - Strategic Marketing & Communications

San Francisco, CA

Full-time

Onsite

Mid, Senior Level

$6,361/mo - $7,023/mo

3+ years exp

San Francisco State University is an Equal Opportunity Employer seeking a Senior PR & Communications Specialist for their Strategic Marketing & Communications department. The role involves developing and implementing communication strategies to raise the university's profile through media relations, publications, and crisis communications.

Higher Education

No H1B

U.S. Citizen Only

Responsibilities

Lead development and implementation of communications plans for major University milestone announcements such as but not limited to: donations to the University, opening of new buildings, major partnerships with external organizations and more

Collaborate across varying levels of the University including senior leaders to advise on messaging, talking points and announcement strategies. Key partners include President’s Office, Cabinet-level administrators, deans and faculty

Serve as main Public Relations point-of-contact for major announcements involving external partners. Duties include strategizing, brainstorming, managing expectations, attending/leading meetings, identifying goals and objectives, developing messaging and more

Coordinate and delegate tasks to Strategic Marketing & Communications department and other campus colleagues when developing and executing communications plans for announcements

Write press releases related to major University milestones

Measure and report success of announcements

With limited to no supervision, lead response for inbound media inquiries for non-critical issues that do not impose a major, immediate and widespread reputational risk to the University

Collaborate with internal stakeholders including Cabinet and senior leaders to gather information that would inform media strategies and responses

Support the Director of Communications, Office of the President for major critical media inquiries. Example topics include Title IX, protests, strikes, cybersecurity attacks, active threats and more

Serve as the secondary Public Information Officer (PIO) in the Emergency Operations Center

In the absence of the Director of Communications, Office of the President, serve as the primary PIO

Write, edit stories highlighting the work of SF State students, faculty, staff and alumni

Promote and publicize institutional activities and programs to the media

Capitalize on media opportunities by identifying potentially newsworthy topics

Determine strategic placement of information in the media; prepare and disseminate information and news stories to the media

Coordinate media relations for events

Assist in the coordination of media briefings

Establish and cultivate positive, ongoing media relationships with targeted media

Advise faculty and staff on media interviews

Exercise considerable judgment and discretion in identifying key topic areas and appropriate SF State experts for media pitches and consultation

Other duties as assigned

Qualification

Media relationsCommunication strategiesCrisis communicationsDigital content creationNetworking skillsMultimedia familiaritySpanish fluencyMandarin fluencyCantonese fluencyStorytellingInterpersonal skillsOrganizational skills

Required

Comprehensive, in-depth knowledge of communication, public affairs, media and/or marketing theories and concepts in order to develop and execute communication strategies and plans to promote and position the university

Expert knowledge of university communication objectives and ability to translate them into effective communication and media campaigns

Excellent writing and editing skills

Storytelling skills across all platforms including text, photography, videography, websites, blogs and social media

Ability to understand issues from a broad, strategic perspective

Thorough knowledge of applicable copyright and other laws pertaining to publications and the news media

Ability to effectively manage media relations and apply effective media strategies and techniques

Demonstrated ability to market story concepts to university officials and media outlets

Expert networking and interpersonal skills, including strong consultative and persuasive skills to work with internal and external constituents and the media

Expert writing and editorial skills as well as demonstrated organizational skills

Thorough knowledge of the way newsrooms run

Demonstrate behaviors that are in line with the User Friendly Principles (P530C) and Principles of Conduct for a Multi-Cultural University (P30D)

Demonstrate safe work practices for oneself, others and the office environment