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Critical Start · 20 hours ago

Demand Generation Manager

Washington, DC

Full-time

Onsite

Mid, Senior Level

$105K/yr - $135K/yr

5+ years exp

Critical Start is a cybersecurity company focused on redefining security measures and protecting organizations from breaches. They are seeking a Demand Generation Manager who will develop and optimize multi-channel campaigns to generate demand and influence revenue. The role emphasizes creativity, data-driven strategies, and collaboration with sales teams to enhance pipeline performance.

Cyber SecurityInformation ServicesInformation TechnologyNetwork Security

Growth Opportunities

Responsibilities

Develop concepts, hooks, and campaigns across social, email, paid, and web

Create compelling short-form and long-form content for multiple channels

Collaborate with design partners on visuals, video, and digital experiences

Launch and optimize campaigns that drive awareness, engagement, MQLs, SALs, and opportunities

Execute across email, paid media, SEO/SEM, social, and nurture programs

Partner with sales and BDR teams to ensure a seamless handoff and strong conversion

Apply intent data, audience signals, market trends, and competitive insights

Identify creative opportunities to expand reach, deepen engagement, and accelerate pipeline

Surface insights and recommend what to scale, pause, or test next

Leverage AI for ideation, content creation, optimization, and experimentation

Test AI-driven variations to improve efficiency and accelerate campaign execution

Support and optimize campaigns across LinkedIn, search ads, retargeting, and paid social

Maintain cohesive messaging and creative alignment across all channels

Continuously experiment to improve CTR, engagement, conversion, and influenced pipeline

Partner with brand, product, field marketing, RevOps, and sales teams to translate GTM priorities into impactful campaigns

Share insights and performance trends to inform pipeline strategy, messaging, and audience targeting

Ensure all teams stay aligned on plans, timelines, goals, and expected outcomes

Qualification

Demand generationMulti-channel campaignsAI toolsGrowth marketingContent creationCollaboration skillsB2B marketingSEO/SEMSocial media marketingVideo productionCreative instinctsProblem-solvingWriting skillsFast-paced environment

Required

5+ years of experience in growth marketing, demand generation, or creative marketing

2+ years of experience in a people management role

Strong creative instincts with the ability to translate messages into standout social posts, ads, emails, and landing pages

Hands-on experience executing multi-channel campaigns end to end

Strong writing skills across formats and channels

Experience collaborating with designers, videographers, or creators to deliver high-quality work quickly

Comfortable using AI tools for ideation, writing, content production, and optimization

Familiarity with Marketo (or similar), 6sense, Google Ads, LinkedIn Campaign Manager, web analytics, and creative tools such as Canva or Figma

Proactive problem-solver who contributes ideas independently

Strong cross-functional communication and collaboration skills

Ability to thrive in fast-paced, high-growth, and high-ambiguity environments

Preferred

Experience within growth marketing or demand generation in B2B SaaS, B2B technology, or cybersecurity organizations

Exposure to ABM or intent-based programs

Experience engaging in community channels (e.g., Reddit, Discord, Slack groups)

Benefits

Comprehensive health benefits with generous employer contributions for medical, dental, and vision

Unlimited PTO (Paid Time Off) policy

Paid Parental and Military Leave

Dental and Vision Plan

Employer-provided Life Insurance, Long-Term Disability, and Short-Term Disability coverage

401(k) Plan with Matching Program

Mines Employee Assistance Program

Monthly Wellness Initiatives

Optional Pet Benefits Discount Plan

Company

Critical Start

Critical Start is a network security consulting company focused on helping customers improve security capability. It is a sub-organization of Critical Start.

Founded in 2012

Plano, Texas, USA

201-500 employees