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Roku · 1 month ago

Manager, Web Marketing

San Jose, California

Full-time

Onsite

Senior Level, Lead/Staff

$141K/yr - $165K/yr

10+ years exp

Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, aiming to connect the entire TV ecosystem. The Manager, Web Marketing will lead the strategy and execution for Roku.com’s global marketing experiences, managing a team and overseeing homepage programming, SEO strategy, and web experimentation to ensure high-quality, data-driven user experiences.

AdvertisingAdvertising PlatformsDigital EntertainmentDigital MediaHardwareInformation ServicesMedia and EntertainmentSoftwareTVVideo Streaming

Comp. & Benefits

H1B Sponsor Likely

Responsibilities

Oversee all aspects of Roku.com, including content strategy, user experience (UX), search engine optimization (SEO), experimentation, and performance analysis

Develop and execute a comprehensive web strategy aligned to company goals; maintain a quarterly roadmap and prioritization framework

Define and track KPIs/OKRs for site performance (conversion rate, engagement, traffic, promo uptake); publish regular readouts and action plans

Work cross-functionally to prioritize content creation, featured products, and partner placements; balance business impact, UX, and operational efficiency

Own the A/B testing program (tooling, hypothesis pipeline, governance) to drive funnel and conversion improvements

Collaborate with analytics to ensure complete and accurate tagging; monitor dashboards, identify issues/opportunities, and drive continuous improvement

Uphold compliance with privacy, security, accessibility (WCAG 2.1+), and performance standards; coordinate approvals with Legal/Policy

Own the merchandising calendar for Roku.com, including SKU and promo setup, pricing/promo QA, and reseller locator accuracy

Lead a team and manage agencies/vendors; set goals, coach performance, and define SLAs

Contribute to annual planning, headcount/resource allocation, and tooling budget recommendations

Qualification

Web marketing strategySEO best practicesA/B testingEcommerce systemsProgram managementUser experience (UX)Data-driven decisionsTeam leadershipWritten communication

Required

10+ years of combined web marketing and production experience in ecommerce or online services; 3–5+ years of people leadership (hiring, mentoring, performance management)

Proven success in owning a web marketing roadmap and delivering measurable improvements in conversion, engagement, and content effectiveness

Strong program/project management skills in cross-functional settings; adept with complex timelines, dependencies, and stakeholder expectations

Hands-on with CMS, tag management, analytics, and A/B testing platforms; fluent with dashboards and insight-driven decisions

Familiarity with merchandising, SKU/promo setup, and ecommerce systems; experience enabling retail sales with product content and campaign assets

Excellent written communication; strong brand/design aesthetic, and solid Web UX fundamentals for conversion and engagement

Experience with SEO best practices (on-page and technical)

Ability to drive outcomes in a fast-paced environment; effective collaboration and working independently

Bachelor's degree or equivalent professional experience

Benefits

Health insurance

Equity awards

Life insurance

Disability benefits

Parental leave

Wellness benefits

Paid time off

Healthcare (medical, dental, and vision)

Life

Accident

Disability

Commuter

Retirement options (401(k)/pension)

Company

Roku

Glassdoor3.7

Roku develops video streaming devices that provide users access to Internet-streamed video or audio services.

Founded in 2002

Los Gatos, California, USA

1001-5000 employees

https://www.roku.com

H1B Sponsorship

Roku has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (120)

2024 (166)

2023 (81)

2022 (279)

2021 (195)

2020 (107)

Funding

Current Stage

Public Company

Total Funding

$220.61M

Key Investors

News CorpFidelityGlobespan Capital Partners

2017-09-28IPO

2015-11-09Series H· $45.5M

2015-11-01Secondary Market

Leadership Team

Preston Smalley

VP of Viewer Product

Thomas Dodson

Vice President of Platform Operations

Recent News

TechRadar.com

Amazon partners with Roku to expand its collection of free streaming content – here’s where you can access its 50 new channels

2026-01-16