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Roku · 5 days ago

Director, Ad Sales - Political, Advocacy and Government

Washington, DC

Full-time

Hybrid

Director/Executive

$360K/yr - $396K/yr

Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and they are seeking a Director of Ad Sales for Political, Advocacy and Government. This leadership role is responsible for managing the PAG business, setting strategy, and driving revenue growth while leading a team to meet organizational goals.

AdvertisingAdvertising PlatformsDigital EntertainmentDigital MediaHardwareInformation ServicesMedia and EntertainmentSoftwareTVVideo Streaming

Comp. & Benefits

H1B Sponsor Likely

Responsibilities

Motivate and lead a team of Individual Contributors to meet and surpass revenue goals

Sets PAG strategy, revenue goals, and team needs to the executive team with clarity and simplicity; secure buy in and influence outcomes

Own and grow a large, standalone P&L for PAG, driving revenue and margin while maintaining operational rigor

Anticipate evolving product needs 1–2 years out; develop a strategy and plan of attack tied directly to business impact and revenue upside

Define and socialize strategic plans and OKRs across Sales and Account Management; align teams and gain commitment to the vision

Communicate across diverse stakeholders with precision; operate fearlessly and autonomously to push nuanced, revenue driving initiatives unique to PAG

Works closely with key cross functional partners across product, legal, marketing, go-to-market, and other key stakeholders to define unique challenges to the segment and drive solutions

Manage multiple concurrent workstreams, internal and external, and drive progress toward key goals

Navigate the programmatic ecosystem and a publisher’s role within it, accounting for intense policy regulation and scrutiny

Cultivate and leverage strong market relationships across diversified verticals; build trusted partnerships beyond political into advocacy/public affairs and government

Maintain relationships with DSPs and their political/government teams (traders, PAG leadership, sellers) to accelerate execution and unlock opportunities

Operate at both altitude and depth: roll up sleeves alongside the team to understand detailed mechanics while organizing layers of nuance

Run complex projects end to end; ensure stakeholder involvement, task adherence, and accountability through to completion

Thrive in ambiguity; convert unknowns into opportunity and forward momentum

Align Sales and Account Management to shared OKRs and milestones; create transparency in goals, ownership, and timelines

Maintain a cohesive team culture while supporting the specialized needs of political/advocacy/government verticals

Translate ambiguity into actionable opportunities; structure plans, track progress, and remove obstacles

Model a collaborative, empathetic leadership style that emphasizes development, accountability, and results

Qualification

P&L managementProgrammatic ecosystem knowledgeRevenue growth strategyExecutive communicationMarket relationship buildingEmpathetic leadershipTeam leadershipProject managementCollaboration

Required