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Tripleseat · 2 days ago

Salesforce Administrator, Marketing Operations

Concord, MA

Full-time

Hybrid

Mid, Senior Level

$90K/yr - $100K/yr

3+ years exp

Tripleseat is the leading web-based event management and sales platform designed for restaurants, hotels, and unique venues. The Salesforce Administrator, Marketing Operations will build, optimize, and maintain a high-performing top-of-funnel engine across Salesforce and HubSpot, ensuring seamless lead flow and actionable insights across the buyer journey.

Event ManagementInternetSoftware

Work & Life Balance

Responsibilities

Own the configuration, automation, and optimization of Salesforce for marketing and top-of-funnel processes

Partner with the Director of Sales Ops to align lead management, routing, and reporting with GTM strategy

Implement and manage integrations with RevenueHero, HubSpot, ClayAI, DataLane, Brizo, and Outreach.io

Improve system scalability and reduce duplication across records, campaigns, and lead sources

Maintain data hygiene standards—ensuring a single source of truth across accounts, contacts, and leads

Track and report on funnel performance, using data to identify where leads or prospects stall and implement technical enhancements that increase flow through each stage

Serve as the HubSpot–Salesforce integration expert, ensuring bidirectional syncs are functioning accurately and efficiently

Manage field mapping, data validation, deduplication logic, and sync troubleshooting between systems

Collaborate with Marketing to ensure campaigns, forms, and workflows in HubSpot are connected correctly to Salesforce campaigns and lead sources

Proactively identify sync issues or discrepancies and resolve them through automation updates or API enhancements

Support technical upgrades, connector releases, and sandbox testing to ensure stability and scalability

Develop documentation and best practices for HubSpot–Salesforce data flow and governance

Design and maintain lead lifecycle stages and scoring models that surface qualified opportunities faster

Partner with B2B Marketing on lead nurture campaigns, ensuring accurate tracking from MQL → SQL → Closed Won

Monitor conversion rates at every stage of the bowtie funnel, surfacing insights to improve velocity and quality

Optimize routing logic and lead assignment rules to minimize response time and increase connect rates

Build dashboards to visualize TOFA metrics (AQL, MQL, SQL, Velocity, Conversion, Attribution) and communicate performance to leadership

Partner closely with the B2B Marketing, Business Development, and Revenue Operations teams to unify campaign-to-pipeline workflows

Ensure Salesforce and HubSpot data syncs properly—supporting multi-touch attribution, campaign tracking, and ROI analysis

Collaborate with Enablement to ensure sellers and business development reps are trained on lead workflows, scoring logic, and new automation updates

Work with stakeholders to identify friction points in lead handoff or funnel progression, and develop process improvements that drive measurable conversion gains

Manage ongoing data cleanup and enrichment projects to maintain accuracy, completeness, and segmentation quality

Leverage ClayAI, DataLane, and Brizo for enrichment, de-duplication, and scoring optimization

Develop standardized operating procedures for lead imports, campaign tagging, and reporting

Partner with the Data & Insights team to enhance dashboards and provide visibility into TOFA performance and data quality metrics

Partner with B2B Marketing to design and execute stage-based and behavior-based nurture programs that accelerate movement through the funnel

Continuously evaluate and recommend new AI-driven capabilities and emerging technologies to ensure Tripleseat maintains a best-in-class go-to-market tech stack

Lead and maintain integrations across key platforms: Salesforce, HubSpot, RevenueHero, and Outreach.io

Build workflows, flows, and automations to streamline top-of-funnel processes and reduce manual effort

Collaborate with the tech team on sandbox testing, deployment, and version control

Ensure compliance and data integrity in line with company governance policies

Qualification

Salesforce AdministrationHubSpot IntegrationLead Lifecycle ManagementData GovernanceAnalytical SkillsCross-Functional CommunicationProcess ImprovementTechnical Enhancements