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Grossman Solutions · 1 month ago

WorkMoney – Senior Vice President, Strategic Communications and Content Strategy

United States

Full-time

Hybrid

Director/Executive

$230K/yr - $250K/yr

10+ years exp

Grossman Solutions is dedicated to enhancing the financial well-being of hardworking Americans through its initiative WorkMoney. The Senior Vice President, Strategic Communications and Content Strategy will develop and implement the organization's communications and content strategy, ensuring alignment with strategic goals while leading a high-performing team.

Management ConsultingPoliticsPublic Relations

No H1B

Responsibilities

Bring WorkMoney’s mission to life through powerful storytelling and campaigns across all channels that inspire people to believe that financial stability should be accessible for everyone and to join us in fighting for a more just and equitable economic landscape. Design, champion, and execute a fully integrated communications and content strategy that advances WorkMoney’s mission, drives member trust and engagement, and elevates the organization's public profile

Direct the development and execution of the digital content strategy across channels (website, blog, social media), ensuring content is compelling, relevant, on-brand, and optimized for SEO, user experience, and conversion funnels

Lead integrated campaigns that leverage our earned and owned channels to support WorkMoney’s goals. Work closely with the engagement team and media team to ensure a cross-functional approach that leverages all of the tools in our toolbox and prioritizes outcomes based on our organizational needs and the crowded landscape

Lead and drive the proactive and reactive communications functions, managing external communications partners, consultants, and internal stakeholders. Serve as a key organizational advisor on high-stakes public relations and earned media opportunities

Develop clear, consistent, and relevant brand communications guidance for our team across WorkMoney to define, articulate, and distinguish our brand, our tools, and programs for each of our priority audiences as informed by our research and insights. Monitor and support strict adherence to brand and message guidance across the organization

Lead, mentor, and develop a high performing team responsible for content campaigns and communications. Establish clear goals and performance expectations to foster a culture of excellence and accountability. Conduct regular performance reviews and provide coaching and mentorship

Serve as a senior strategic advisor to the executive team on brand positioning, high-level messaging, crisis communications, and the strategic use of social media and other public-facing platforms

Collaborate with the Growth, Creative, and Product teams to ensure the communications and content strategy seamlessly integrates with marketing campaigns, product launches, and organizational priorities

Establish and monitor comprehensive performance metrics across all content and communications initiatives, translating data into actionable insights for continuous strategic improvement and executive reporting

Design and refine the processes, structures, and workflows for the Communications and Content team to ensure effective, scalable, and sustainable execution

Oversee the department budget for communications, content creation, agencies, and consultants

Advise on key internal communications to ensure organizational alignment on mission and strategy

Qualification

Strategic CommunicationsDigital Content StrategyTeam LeadershipBrand StrategyMedia RelationsPerformance MetricsOperational ExcellenceExceptional CommunicationCollaboration

Required

You are inspired by WorkMoney's mission to improve the financial well-being of hardworking Americans and bring empathy, rigor, and determination to achieving measurable impact

You bring demonstrated experience and expertise leading visionary strategic communications and messaging, media relations, branding and marketing, and digital content strategy to the role

You are a talented collaborator, problem solver, and results-oriented leader who thrives in a fast-paced culture. You develop high-functioning teams and build a positive culture in your management of staff and consultants

You design and implement organization-wide systems for communications and content using deep insight into member needs and drive continuous improvement to enhance outcomes and impact

You demonstrate exceptional written and verbal communications and presentation skills and communicate effectively with all internal and external stakeholders and audiences