Sun Communities & Sun Outdoors ยท 1 week ago
SVP, Head of Marketing & Communications
Southfield, MI
Full-time
Onsite
Director/Executive
10+ years expSun Communities & Sun Outdoors is a leading organization in the real estate and outdoor hospitality industry. They are seeking a Senior Vice President, Head of Marketing & Communications to oversee the company's marketing strategy, brand development, and customer experience across various business lines.
Real Estate
Responsibilities
Develops and executes a comprehensive marketing strategy that elevates the enterprise brand and strengthens the positioning of its individual business lines. (Essential)
Ensures brand consistency and alignment across all customer touch points, partner channels, and digital platforms. (Essential)
Continues to enhance brand architecture, visual identity, and storytelling to reflect the company's evolution and 50-year heritage. (Essential)
Leads digital marketing, SEO/SEM, social media, paid media, and performance marketing to drive qualified traffic, lead volume, occupancy, and sales conversion. (Essential)
Oversees digital transformation initiatives, including personalization, dynamic content, and AI-driven customer journeys. (Essential)
Coordinates team member selection and development and ensures team members comply with appropriate policies and procedures
Partners with tech and Data/BI teams to implement advanced analytics, attribution modeling, and marketing automation
Owns the end-to-end customer experience strategy across all brands, ensuring seamless transitions from digital discovery to on-property experience to long-term retention
Uses customer insights and analytics to identify friction points and design improvements that elevate the guest and resident experience
Serves as steward for corporate communications, reputation management, crisis response, and media engagement
Strengthens the company's visibility as a national leader in real estate, outdoor hospitality, and community living
Actively monitors trends, competitor positioning, demographic shifts, and customer sentiment
Translates data into actionable strategies for marketing, operations, development, and revenue management
Partners with Revenue Management and Operations to support optimized pricing, occupancy strategies, and product positioning
Leads, mentors, and develops a high-performing enterprise marketing organization spanning brand, digital, CRM, creative, communications, insights, and CX
Fosters a culture of innovation, accountability, creativity, and data-driven decision making
Collaborates closely with Operations, Sales, Technology, HR, and other leaders to ensure marketing strategy supports broader company objectives
Other duties and special projects as requested
Qualification
Required
Bachelor's Degree in Marketing, Business, Communications, or related field
10+ years in of progressively responsible marketing leadership experience
Strong leadership qualities and a demonstrated capability in leading a large, diverse team
Proven success managing large marketing budgets, complex brand portfolios, and agency/partner ecosystems
Strong background in digital marketing, CRM, marketing technology, and data analytics
Experience in publicly traded companies, including comfort with investor-adjacent communication, compliance considerations, and reputation risk
Ability to communicate complex information in an easy-to-understand format
Visionary brand and creative leadership paired with strong analytical and financial acumen
Deep expertise in customer journey mapping, acquisition funnels, retention strategies, and digital engagement
Exceptional communication, storytelling, and executive presence
Ability to inspire and lead large teams while operating in a dynamic, evolving business environment
Highly collaborative with the ability to influence cross-functional stakeholders
Preferred
Master's Degree in Business Administration
Prior senior-level marketing leadership experience in a large, multi-site consumer-facing business (hospitality, real estate, retail, travel, leisure, or related industry strongly preferred)
Benefits
Comprehensive Medical and Prescription coverage with 4 plan options so you can choose the plan that best meets the needs of you and your family
Comprehensive Dental and Vision Plans
On-Site Fitness Center
Voluntary Health and Dependent Care Reimbursement Accounts
Life, Accidental Death & Dismemberment Insurance and Dependent Life
Short and Long-Term Disability Coverage
401(k) Plan with Sun matching contribution
Employee Assistance Program
Identity Theft Insurance
Legal Assistance Plan
Pet Insurance
Tuition Reimbursement program providing financial support to team members who further their formal education
Vacation RV Site Discounts for team members when visiting SunRV Resorts across the nation
Team Member Perks & Discounts program with hundreds of discounts on things like travel, merchandise, mobile phone service, and more
Up to six weeks of paid parental leave for the birth of a child, adoption, or placement of a child
Paid Time Off including ten holidays, vacation, personal, sick time, bereavement and pay for jury duty
Company
Sun Communities & Sun Outdoors
About Us: Sun Communities and Sun Outdoors are the nation's premier provider of manufactured home communities and RV resorts.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Fernando Castro-Caratini
Chief Financial Officer
Marc Farrugia
EVP & Chief Administrative Officer
Company data provided by crunchbase