Apply on Employer Site

Resideo · 1 month ago

Manager, Pro Marketing - Security & Safety

Aurora, IL

Full-time

Hybrid

Mid, Senior Level

$98K/yr - $227K/yr

6+ years exp

Resideo is a global manufacturer and distributor of technology-driven solutions focused on security and safety. The Manager, Pro Marketing - Security & Safety will develop and execute marketing programs to drive growth through Security dealers and electricians, including planning co-marketing initiatives and creating enablement tools for Security/Safety Pros.

Homeland SecuritySecurity

Comp. & Benefits

Responsibilities

Develop and implement marketing strategies aligned with company and Security/Safety Pro objectives

Work closely with sales teams and sales leaders to identify high-impact marketing opportunities targeting key Security dealers and Electricians

Support and oversee go-to-market plans for new product launches and Security/Safety Pro onboarding

Plan and execute co-branded marketing campaigns with Security/Safety Pros (email, digital ads, webinars, content syndication, events)

Create and distribute marketing assets tailored for the Security/Safety Pro ecosystem (sales decks, case studies, email templates, landing pages)

Develop Security/Safety Pro training materials, toolkits, and communications that help Pros effectively market and sell our products

Facilitate onboarding and ongoing engagement for new and existing Security/Safety Pros

Track and analyze the effectiveness of Security/Safety Pro campaigns and programs using CRM and marketing automation platforms

Report on KPIs such as lead generation, pipeline influence, ROI, and Security/Safety Pro engagement

Work closely with internal teams including sales, product marketing, content, and operations to align efforts and messaging

Serve as the marketing liaison for Security Dealer and Electrician Pro relationships, ensuring consistent messaging and brand standards

Qualification

Security/Safety marketingB2B demand generationProject managementCRM proficiencyMarketing automation toolsAccount-based marketingAgile environment adaptabilityWritten communicationVerbal communicationCollaboration skills