TRANZACT · 4 months ago
Direct Mail Marketing Analyst
Raleigh, NC, USA
Full-time
Onsite
Mid Level
$75K/yr - $85K/yr
3+ years expTRANZACT is a leading direct-to-consumer insurance services business specializing in Medicare and Life insurance policies. The Marketing Analyst will optimize and analyze direct mail campaigns, manage targeting data, and develop forecasting models to enhance campaign effectiveness.
AdvertisingDirect SalesInsurance
Responsibilities
Monitor and analyze marketing campaign performance, including response rates, geographic trends, and other key performance indicators
Generate regular reports and insights on campaign performance, including audience segmentation, creative performance, and other factors to identifying areas for improvement
Utilize statistical methods to segment data and optimize targeting strategies for future campaigns
Develop predictive models for performance based on targeting data include deciles, geographic tiers, and other performance variables
Manage and update weekly and monthly projections/forecasts based on current results and trendlines
Assist in budget tracking and ensure campaigns are executed within budget parameters and correctly allocated
Liaise with external agency vendors and data providers to analyze and validate performance data
Qualification
Required
Bachelor's degree in marketing, Business, Statistics, or a related field
3+ years of experience in marketing, advertising, analytics, or similar quantitative role analyzing performance marketing data
Excellent proficiency in Microsoft Excel and other BI tools (e.g., Tableau, PowerBI)
Strong analytical skills with the ability to translate complex data into actionable insights
Clear communication and proven collaboration working across internal/external teams
Ability to manage multiple projections and deadlines in a fast-paced environment
Excellent attention to detail
Preferred
Experience with direct mail or offline marketing channels preferred but not required
Benefits
Health and Welfare Benefits: Medical (including prescription coverage), Dental, Vision, Health Savings Account, Health Care and Dependent Care Flexible Spending Accounts, Group Accident, Group Critical Illness, Life Insurance, AD&D, Group Legal, Identify Theft Protection, Wellbeing Program and Work/Life Resources (including Employee Assistance Program)
Leave Benefits: Paid Holidays, Annual Paid Time Off (includes state/local paid leave where required), Short-Term Disability, Long-Term Disability, Other Leaves (e.g., Bereavement, FMLA, ADA, Jury Duty, Military Leave, and Parental and Adoption Leave)
Retirement Benefits: Savings Plan with annual nonelective company contribution.
Company
TRANZACT
TRANZACT is a provider of sales and marketing services to insurance companies.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2024-10-01Acquired
Leadership Team
Mitchell Ginzburg
Chief Operating Officer
Recent News
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2025-01-06
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2022-01-18
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