Hensley Event Resources · 1 day ago
Sales Director
Brisbane, CA
Full-time
Onsite
Director/Executive
$115K/yr - $200K/yr
6+ years expHensley Event Resources is a company focused on providing special event décor and rentals. The Director of Sales is responsible for directing and supervising all Account Managers, generating new business, and ensuring revenue targets are met through effective sales strategies and team management.
E-CommerceEventsRental
Responsibilities
Become a key operator of the company’s sales management systems (Freshsales) to launch and manage revenue and maximize profits, including (but not limited to) generating reports, entering business, blocking event elements, product lifecycle statistics and revenue management
Supervise, administer and ensure timely completion of all activities of the Sales Department
Develop a full working knowledge of the operations of the company, including field operations for both tenting & furnishings and all warehouse operations
Develop a complete knowledge of company sales policies and SOP, as well as ensure knowledge of and adherence to those policies by the sales team
Develop and maintain market awareness to ensure ability to predict revenue opportunities and set proactive strategies
Meet or exceed set revenue and job profitability goals
Operate the Sales Department within the established sales expense budget
Own and improve our sales methodology
Partner with client delivery and support teams to ensure an end to end customer engagement lifecycle
Continue to grow and evolve our strategic account management program
Drive a cadence of reporting and reviews in conjunction with sales management
Oversee and monitor the lead opportunity and business conversion statistics. Report on weekly findings back to ownership and leverage to help drive strategic changes for future
Oversee and monitor new strategic account review programs
Own and develop sales process tools and sales process training
Develop scalable and compelling training materials to drive sales process excellence
Collaborate with product marketing, delivery, and support organizations to build sales process tools and training programs
Maintain and participate in an active sales solicitation program
Monitor production of all top accounts and evaluate trends within our market segments and ensure that the Sales Team is held accountable for those accounts within their respective market segments
Prepare all required reporting materials to ownership in a timely manner
Conduct weekly sales meetings with an established and purposeful agenda that drives the sales and services effort
Conduct daily Business Review meetings meeting with the Sales Team
Motivate, coach, counsel and discipline all Sales Department personnel according to Hensley employment practices
Develop and maintain a fully engaged client feedback program (CRM Lifecycle) that includes consistent post-event (experience) follow-up
Conduct professional, thorough site inspections with clients, exhibiting key features and benefits of the company and ensure that all Sales Managers conduct thorough site inspections
Develop strategies to increase market share from competitors when revenue penetration goals are not being met
Monitor the Sales incentive plans and ensure that Sales staff can explain their potential earnings and benefits, and assist in ensuring that incentives are processed and paid according to the specified time period for each plan
Coordinate preparation of the annual revenue budget and Marketing Plan
Coordinate and direct preparation of the monthly Sales revenue forecast for the current and upcoming months and assist in ensuring accuracy within 5% margin of error
Meet and greet client contacts in showroom and in the field during event installations
Develop networking opportunities through active participation in community and professional associations activities and events
Entertain clients
React to negative trends in the market place by implementing campaigns or promotions
Handle inquiries as part of your individual annual revenue quota
Perform other duties as requested by management
Qualification
Required
At least 6 years of progressive sales experience
A bachelor's degree from an accredited university with a focus in Business, Communications, or Hospitality. (Master's Degree in a related field is a plus)
4 years of Sales Management experience required
Must be proficient in all business technology software
Maintain a logistical and creative mindset, with the ability to understand and correctly represent different trends in the special events industry and able to recognize the aesthetic of our customers
Exceptional influential and leadership skills with strong experience in successfully managing, coaching and developing a team of professionals
Ability to drive short-term and long-term results in a complex, developing organization
Experience developing and driving successful business plans
Proven ability to understand, synthesize, articulate and apply sales and marketing concepts in a diverse selling environment
Ability to quickly react to changes in the market place and adapt accordingly
Exceptional negotiation, analytical, problem solving, presentation and sales skills
Maximize efforts towards productivity, identify problem areas and assist in implementing solutions
Must be able to understand and evaluate complex information, data, etc. from various sources to meet appropriate objectives
Must be able to effectively communicate both verbally and written with all levels of employees and guests in an attentive, friendly, courteous and genuine manner
Must be effective at listening to, understanding, and clarifying concerns raised by employees & customers
Must be able to multitask and prioritize departmental functions to meet deadlines
Attend all required meetings and training
Willingness and ability to work flexible hours when needed
Must be able to maintain confidentiality of information
Key Related Industries: Hospitality Management, Corporate Destination/Travel Management, Special Events Production, Rentals Industry, Design & Furnishings Industry
Company
Hensley Event Resources
Hensley Event Resources is an event rental company that rents tables, tents, and furniture for events.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase