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Kimball Midwest · 1 month ago

Business Data Specialist

Columbus, OH, US

Full-time

Onsite

Entry, Mid Level

2+ years exp

Kimball Midwest, a national distributor of maintenance, repair, and operation products, is searching for a Business Data Specialist for their Columbus, Ohio location. The role focuses on operationalizing market intelligence to enhance customer experiences and drive data-driven decision-making across various business functions.

AutomotiveChemicalE-CommerceSupply Chain Management

No H1B

Responsibilities

Map, analyze, and optimize the end-to-end customer journey to identify pain points, opportunities, and moments of impact that enhance the overall customer experience

Collect, synthesize, and interpret customer data, feedback, and behavioral insights to inform marketing strategies and program improvements

Partner with cross-functional teams to translate customer insights into actionable recommendations that drive engagement, satisfaction, and loyalty

Develop and maintain customer personas, journey maps, and segmentation models to ensure marketing initiatives are targeted, relevant, and customer-centric

Monitor key experience metrics (e.g., NPS, satisfaction, retention, conversion) and report findings to guide continuous improvement across touchpoints

Support the development of integrated marketing campaigns by ensuring alignment with customer insights and journey priorities

Continue to own and refine the enterprise process for lead distribution to ensure accuracy, fairness, and alignment with market opportunity

Maintain data integrity and lead routing logic within enterprise systems

Monitor lead flow performance, identifying opportunities to improve conversion, coverage, and speed to contact

Provide reporting and insights on lead distribution trends and impact

Design and implement a structured process for data-driven territory planning in close partnership with Sales and HR leadership

Translate TMA insights into practical market playbooks that identify where to win—focusing on areas with the highest potential for market share growth

Partner with HR and Sales to translate TMA findings into targeted recruiting priorities

Identify priority markets for resource deployment based on opportunity data and growth potential

Help sales leaders prioritize where to focus their next hire, where to generate initial “seed” business, and where to activate local market campaigns (e.g., LPA) to warm up opportunity zones

Contribute insights that shape long-term workforce and talent planning strategies

Maintain and enhance the accuracy, timeliness, and usability of TMA data, dashboards, and tools

Monitor and report on the impact of TMA-driven decisions and strategies to ensure accountability and value realization

Stay connected with the salesforce to gather feedback, track usage, and share wins to build momentum and keep improving the experience

Create and maintain training and communication resources that drive adoption and confidence

Managing vendor relationships, ensuring data quality, and partnering with BI/IT to automate updates and reporting