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Kohler Co. · 1 month ago

Copywriter II

Kohler, WI

Full-time

Onsite

Mid Level

$65K/yr - $98K/yr

4+ years exp

Kohler Co. is seeking a digitally focused, concept-driven Copywriter II to join their award-winning Global Creative team. The role involves crafting content and campaigns across digital and social platforms, collaborating with various stakeholders to enhance Kohler’s storytelling and brand presence.

Consumer Goods

No H1B

Responsibilities

Plays a key role in supporting the creative on all key marketing initiatives with a focus on digital and social media, and eCommerce content creation, digital campaign activations, as well as other miscellaneous support for digital marketing efforts

Must excel in the digital landscape and be familiar with social media in-app capabilities, Ai creative tools, design trends, social trends, and the latest creative commerce formats. Ideally, the writer would have some UI/UX background with full funnel selling

Must have a good understanding of premium and luxury online marketing; possess a passion for results and hold a pulse on editorial and advertising trends

Must be extremely detail oriented, working together with Kohler business partners and creative teams to uphold Kohler’s stringent brand standards. Creative writers should be self-sufficient and able to lead small projects on their own with input from creative leadership

Support the marketing team to work collaboratively with the team to fulfill their strategic needs. Review and correct the global developed assets with the direction of Associate Creative Directors and Creative Directors. Collaborate and execute with the brand vision across multiple platforms

Provide copywriting and creative support for digital and social media needs

Support the revision and enhancement work for the global developed localized contents

Be part of the team to brainstorm content strategy

Support larger digital team on general writing needs where suitable as determined by team lead (projects may include kohler.com updates, email, banners, paid and organic social media copy, app content)

Participate in internal meetings as well as interact with external vendors where needed

Ensure the level of excellence in all creative work produced and executed is consistent, cohesive and stays on-brand

Integrate ongoing feedback from Creative Leadership to ensure the work is aligned with evolving brand standards, while remaining relevant to the project

Qualification

Digital storytellingConcept developmentSocial media expertiseVideoAnimation workLuxury brand experienceCollaborationDetail-orientedClear presentation skillsActive listeningProblem solving