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Betches Media · 1 day ago

VP of Audience Development

New York, United States

Full-time

Hybrid

Director/Executive

$150K/yr - $200K/yr

12+ years exp

Betches Media is a leading digital media and lifestyle destination for women, known for its humorous and engaging content. They are seeking a VP of Audience Development to drive their multi-platform growth strategy and enhance audience engagement across various social media platforms. The ideal candidate will be a strategic visionary with a deep understanding of content dynamics and audience behaviors, particularly among millennial and Gen Z demographics.

Publishing

Growth Opportunities

Responsibilities

Architect Betches’ multi-platform audience growth strategy with a deep understanding of how platforms (including Instagram, TikTok, Snapchat, YouTube, Substack, and Spotify) are evolving

Lead packaging, positioning, and distribution strategies that elevate our content’s performance while maintaining brand quality and voice

Identify emerging platforms and behavioral shifts for current and future generations, advising the business on where and how we should expand next

Translate algorithm changes, platform updates, and trending formats into actionable direction for content and commercial teams

Work with leadership to develop workflow to ensure every piece of content is optimized for discovery, format, and audience behavior without compromising creative integrity

Partner with branded and marketing teams to integrate paid amplification into organic strategy, ensuring budgets drive ROI with smart audience expansion

Collaborate closely with the data team to guide priorities and interpret insights that refine strategy

Keep the company ahead of industry tides through proactive intelligence, platform relationship building, and a deep read on where millennial and Gen Z women are going next

Serve as an advisor to executive leadership on growth priorities, platform bets, and evolving distribution strategies

Champion excellence, curiosity, and platform fluency across the organization

Qualification

Audience developmentDigital growth strategyContent distributionPlatform strategyInstagram proficiencyTikTok proficiencySnapchat proficiencyYouTube proficiencyMillennial understandingGen Z understandingCultural fluencyLeadership skillsCommunication skillsStrategic thinking

Required

12+ years in audience development, digital growth, content distribution, platform strategy, or multi-platform media leadership

Deep fluency in Instagram, TikTok, Snapchat, YouTube, and more, with a proven track record of driving growth across them

Strong understanding of how millennial and Gen Z women consume content and how online behavior is shifting

Demonstrated success shaping strategy across organic and paid growth channels

Exceptional leadership and communication skills with the ability to advise executives and influence cross-functional stakeholders

Strategic thinker with social-first instincts, cultural fluency, and an ability to anticipate platform and audience shifts before they hit scale

A love and passion for everything Betches

Benefits

Our DEI+ Commitment

Company

Betches Media

Glassdoor4.2

Betches is a female-founded and led media and entertainment brand that provides a space for all women to get real about life – funny, honest, and unfiltered.

Founded in 2011

New York, New York, USA

51-200 employees