Lumens · 1 month ago
Brand Operations Manager
San Francisco, CA, US
Full-time
Hybrid
Mid, Senior Level
$90K/yr - $110K/yr
5+ years expLumens is seeking a highly organized and operationally excellent Brand Operations Manager to build the processes and tools that power their brand campaigns. This role involves unifying campaign planning and execution across various marketing teams, ensuring clarity and precision in workflows and communication.
E-CommerceRetail
Responsibilities
Own and manage the annual, quarterly, monthly, and campaign-level integrated marketing calendars
Build and maintain campaign workbacks, ensuring cross-team alignment on timelines, deliverables, and ownership
Lead campaign kickoff, routing, and integration meetings, ensuring clarity around goals, audiences, messaging, and landing experiences
Translate brand strategy, product stories, and creative concepts into actionable cross-channel plans
Ensure continuity across Social, Email, Site, Editorial, Comms, Influencer, and Paid Media channels
Create and maintain a centralized source of truth for all campaign documentation, briefs, timelines, and creative references
Standardize briefing templates, approval workflows, reporting formats, and communication systems
Audit existing organizational practices and implement scalable processes that streamline planning
Maintain documentation hygiene, version control, and team accountability across all brand work
Introduce and champion organizational tools (Asana, Airtable, Excel frameworks) that support team efficiency
Serve as the operational hub for marketing—ensuring teams are aligned on priorities, timelines, and expectations
Manage weekly reporting around campaign progress, risks, upcoming milestones, and cross-functional needs
Build strong, trust-based relationships with Creative, Merchandising, Social, PR/Comms, Performance Marketing, and Product/UX
Prepare polished, client-ready decks and campaign presentations that communicate plans and progress clearly
Lead the creation and management of the integrated annual marketing calendar in partnership with Directors and channel leads
Evaluate historical calendars to identify opportunities for improvement and efficiency
Run quarterly and monthly planning cycles, synthesizing cross-functional inputs into a cohesive roadmap
Ensure that calendar planning avoids duplicative work and mitigates siloed channel activity
Identify workflow bottlenecks and propose operational improvements based on data, team feedback, and execution patterns
Support resource planning by surfacing capacity needs and operational risks
Ensure cross-channel teams are prepared with briefs, timelines, milestones, and campaign requirements
Maintain campaign QA readiness—from copy alignment to site experience continuity
Bring learnings from campaign performance and process retrospectives into future planning cycles
Qualification
Required
5–8 years in marketing or brand operations, integrated marketing, project/program management, or agency production
Strong experience managing complex, cross-functional brand or marketing programs
Advanced proficiency in project management and planning tools (Asana, Airtable, Excel, Smartsheet, or similar)
Experience developing briefs, workbacks, and operational frameworks
Strong deck-building skills (visual clarity, narrative structure, leadership-ready formatting)
Familiarity with ecommerce, digital marketing channels, and cross-channel brand storytelling
Exceptional written and verbal communication—crisp, concise, and confident
Highly organized with a natural ability to create structure and maintain clarity
Strong relationship-builder with the ability to influence
Solutions-oriented, proactive, and calm under pressure
Systems thinker with an instinct for optimization and scalability
Interest in design, interiors, architecture, or the luxury lifestyle space
Benefits
Access to health benefits
401k
3 weeks annual paid time off
Company
Lumens
Lumens is a digital-first design retailer that curates the best furniture, decor, and lighting globally—from iconic European brands to niche artisan creators.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2007-10-01Series Unknown
Leadership Team
P
Peter Weight
Co-Founder and Training Manager
Laura Walsh
Board Member
Recent News
Premier Partners
2023-07-11
Company data provided by crunchbase