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ROKA · 1 month ago

Ad Operations Specialist

Austin, Texas, United States

Full-time

Hybrid

Mid Level

3+ years exp

ROKA is an independent performance eyewear brand based in Austin, Texas, seeking an Ad Operations Specialist to manage and optimize digital marketing campaigns. The role involves driving traffic, improving return on ad spend (ROAS), and collaborating with various teams to enhance performance and revenue across ROKA’s product line.

ApparelE-CommerceEyewearManufacturingRetailSports

Responsibilities

Traffic, schedule, and QA digital ad campaigns across Meta Ads Manager and Google Ads, ensuring accurate setup of targeting, budgets, creative assets, and tracking parameters

Build and maintain Meta Ads campaigns, coordinating with creative and marketing teams

Build and maintain Google Ads campaigns across Search, Shopping, Performance Max, Display, and YouTube

Manage keyword lists, negative keywords, audience segments, and bidding strategies within Google Ads

Configure and troubleshoot conversion tracking in Google Ads, including setting up conversion actions and validating data accuracy

Support SEO initiatives and ensure paid and organic search strategies work together effectively

Build custom dashboards and explorations in GA4 to surface campaign performance insights

Monitor all campaign pacing and performance daily, flagging issues and making tactical adjustments as needed

Ensure proper UTM tagging, pixel implementation, and conversion tracking across all campaigns

Pull performance reports and assist with weekly/monthly reporting on key metrics

Qualification

Meta Ads ManagerGoogle AdsGA4Google Tag ManagerAnalytical skillsSelf-starterFast-paced environment

Required

3-5 years of hands-on experience trafficking campaigns in Meta Ads Manager and Google Ads (Search, Shopping, Display, YouTube) ideally at a Direct to Consumer or E-commerce company

Strong understanding of campaign structure, audience targeting and bidding strategies

Strong proficiency with Google Ads, Microsoft Ads, Google Tag Manager, and Google Merchant Center

Experience navigating GA4 for campaign analysis and conversion validation

Strong proficiency with Google Tag Manager for tag deployment and troubleshooting

Strong analytical skills with the ability to interpret data and drive recommendations

Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities

Self-starter with the ability to work independently