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Thyme Care · 3 weeks ago

Director, B2B Product Marketing & Sales Enablement

United States

Full-time

Remote

Director/Executive

$178K/yr - $210K/yr

10+ years exp

Thyme Care is a market-leading value-based oncology care enabler focused on creating a more connected and compassionate experience for people with cancer. The Director of B2B Product Marketing & Sales Enablement will lead the synthesis of insights across various payer and provider audiences, develop compelling narratives, and oversee marketing strategies to accelerate growth and strengthen partnerships.

Health CareMedicalOncology

Responsibilities

Lead the synthesis of insights across payer and provider audiences—including national and regional health plans, employer purchasers, community oncology practices, oncology networks, and health system leaders

Build a repeatable, insight-driven research engine (interviews, journey mapping, personas, competitive intelligence) that establishes a proactive, evidence-based marketing strategy

Map distinct buyer and influencer journeys across clinical, operational, financial, and executive decision-makers

Translate market, clinical, and competitive insights into positioning, messaging, and commercial strategy

Build and operationalize Thyme Care’s 'voice of the customer' capability to ensure Product, Clinical, and Commercial teams share a unified understanding of market needs

Foster a pilot-oriented, test-and-learn mindset to validate hypotheses quickly and drive continuous improvement in messaging and strategy

Develop differentiated value propositions and messaging frameworks tailored to each payer and provider segment

Translate complex clinical, operational, and technical capabilities into compelling, market-ready stories for diverse decision-makers

Partner with Product leadership to inform roadmap prioritization, shape launch narratives, and commercialize new capabilities effectively

Maintain a living competitive intelligence engine to guide positioning and enable the commercial team to navigate a shifting oncology landscape

Create high-impact sales tools, executive briefings, and modular messaging tailored to specific payer and provider audiences

Own persona-specific talk tracks, objection handling, ROI frameworks, and competitive positioning tools

Support large strategic opportunities with tailored content, presentations, and account-specific narratives

Partner with Growth and Partnership/Network Ops to diagnose funnel friction, build deal-stage playbooks, and improve pipeline momentum

Serve as a subject matter expert on how Thyme Care’s solutions align with payer and provider needs across varied care delivery environments

Lead B2B content strategy across the commercial lifecycle, including thought leadership, case studies, ROI narratives, product content, and enablement assets

Develop research-grounded, proof-driven content that elevates credibility with diverse payer and provider audiences

Build modular content systems that support account-based marketing, targeted outreach, and segment-specific storytelling

Partner with Growth Marketing to translate B2B content and messaging into scalable multi-channel campaigns that drive engagement and deal acceleration

Collaborate with Design and Communications to ensure content quality, brand alignment, and editorial excellence

Build and execute a strategic field marketing function that strengthens Thyme Care’s presence at payer conferences, oncology meetings, and health system events

Design high-impact partner roundtables, provider education sessions, and executive events that deepen relationships and influence decision-making

Develop localized content, field toolkits, and pre/post-event workflows aligned to target accounts

Ensure events reinforce commercial narratives, accelerate opportunities, and enhance credibility across payer and provider segments

Report regularly on how marketing initiatives—content, thought leadership, field programs, and enablement assets—drive pipeline creation, deal progression, and partner engagement

Partner with Commercial and Partnership Ops to measure marketing’s influence on opportunity stages, deal velocity, and win rates

Translate campaign and field insights into recommendations for where to invest, refine, or de-prioritize strategy

Build visibility across leadership into what messages and programs resonate with audiences and where friction emerges in the commercial process

Collaborate with Growth Marketing to connect channel performance with downstream commercial impact and ROI storytelling

Lead and develop a multidisciplinary team across Product Marketing, Content, and Field Marketing

Serve as a key thought partner to the VP of Marketing and executive leadership on market dynamics, buyer needs, and commercial strategy

Build operational rhythms that connect insights → narratives → field activation → measurable outcomes

Work closely with Product, Clinical, and Commercial teams to drive clarity, alignment, and cohesive execution

Qualification

B2B marketingProduct marketingSales enablementHealthcare experienceBuyer researchCompetitive analysisInsight synthesisThought leadershipNarrative strategyCross-functional collaboration