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TRANZACT · 1 day ago

Media Buyer

Fort Lee, NJ

Full-time

Onsite

Mid Level

$65K/yr - $85K/yr

3+ years exp

TRANZACT is a leading direct-to-consumer insurance services business specializing in the distribution of various insurance policies. The Media Buyer will be responsible for optimizing and executing high-impact CTV media campaigns focused on lead generation and KPI efficiency.

AdvertisingDirect SalesInsurance

Responsibilities

Negotiate, buy, maintain, and monitor CTV media campaigns

Research and identify ideal CTV media platforms and strategies based on target audience along with campaign objectives

Preparation and presentation of media plans, quarterly reviews, and test proposals

Collaborate on development of creative and overall strategy as it relates to other media channels

Track and analyze campaign data such as views, click-through rates, engagement and conversion rates

Media results reporting, including presentation to marketing and business vertical teams of analysis, findings, and recommendations to meet business goals and the ability to identify key areas of growth and scalability of campaigns

Build and maintain relationships with CTV publishers and networks

Monitor and stay up to date on industry trends, platforms and technologies in the CTV space

Train other media team members on CTV

Qualification

CTV media buyingProgrammatic advertisingLead generation campaignsGoogle AnalyticsDV360DSP platformsAnalytical skillsBachelor's degreeBilingual (Spanish/English)Negotiation skillsDetail-oriented

Required

In depth knowledge and experience with CTV and programmatic platforms is required; linear TV media buying experience is a plus

Demonstrated success managing lead gen campaigns and optimizing for efficient CPL and ROAS

Strong analytical skills with the ability to provide thorough analysis of media performance and recommendations for marketing leadership and business teams

Proficiency required in Microsoft Office applications, Google Analytics, DV360, and DSP platforms

Solid negotiation skills with an ability to multi-task and solve problems in a fast-paced environment

Must be detail-oriented with excellent written and verbal communication skills

Minimum 3 years' experience in CTV and digital media buying

Bachelor's degree in marketing, advertising, media, communications or a related field is required

Preferred

Bilingual (Spanish / English) proficiency preferred but not required

Expertise with attribution models along with an understanding of the halo impact of marketing channels is desired

CTV marketing experience in insurance, healthcare and financial services is preferred

Benefits

Health and Welfare Benefits: Medical (including prescription coverage), Dental, Vision, Health Savings Account, Health Care and Dependent Care Flexible Spending Accounts, Group Accident, Group Critical Illness, Life Insurance, AD&D, Group Legal, Identify Theft Protection, Wellbeing Program and Work/Life Resources (including Employee Assistance Program)

Leave Benefits: Paid Holidays, Annual Paid Time Off (includes state/local paid leave where required), Short-Term Disability, Long-Term Disability, Other Leaves (e.g., Bereavement, FMLA, ADA, Jury Duty, Military Leave, and Parental and Adoption Leave)

Retirement Benefits: Savings Plan with annual nonelective company contribution.