Spring Venture Group · 6 days ago
Marketing Manager, SmartConnect
Kansas City, MO
Full-time
Hybrid
Mid Level
3+ years expSpring Venture Group is a leading digital direct-to-consumer sales and marketing company focused on the senior market. The B2B Marketing Manager will build and maintain the B2B marketing function, defining and executing the SmartConnect B2B marketing strategy to enhance engagement and drive growth.
Financial ServicesFinTechInsuranceMarketing
No H1B
Hiring Manager
Dani Batchelder
Responsibilities
Define and map the end-to-end B2B2C communication journey, from initial prospecting and lead nurturing to onboarding and ongoing engagement
Conduct market research, focus groups, and competitor analysis to identify key industry trends and inform messaging strategy
Collaborate with Brand and Engagement Marketing to develop and manage the B2B2C marketing calendar
Create compelling marketing collateral, including flyers, presentations, case studies, and branded materials tailored for B2B and B2C audiences
Manage online content (blog posts, articles) to further establish SmartConnect as industry experts
Identify opportunities for press releases and business recognition, promoting newsworthy achievements to relevant media outlets
Oversee content updates and feature releases on partner portals in partnership with Engagement Marketing
Develop and execute a comprehensive social media strategy for relevant B2B platforms, primarily LinkedIn and Facebook
Partner with Engagement Marketing to optimize the SmartConnect website for search engines (SEO) to attract B2B traffic
Plan, execute, and measure targeted B2B digital advertising campaigns to drive lead generation and brand awareness
Build and execute a B2B email marketing strategy, including prospecting campaigns, automated nurturing sequences, and a quarterly broker and partner newsletter
Work closely with Brand Marketing on B2C email and direct mail campaigns/
Leverage Salesforce Marketing Cloud to design and implement strategic marketing automations based on a partner's stage in the sales funnel (e.g., prospecting, onboarding, active engagement)
Work closely with the Business Development team to create a marketing engine that directly supports sales goals
Ensure alignment with overall brand standards by leveraging existing creative and technical resources within SVG
Qualification
Required
Bachelor's degree in Marketing, Business, or related field required
3+ years of seasoned B2B marketing experience, preferably in a role involving building functions from the ground up
Experience with Salesforce Marketing Cloud or similar enterprise marketing automation platforms
Proven track record of developing partner journeys and executing lead generation campaigns
Ability to architect partner journeys and translate business goals into marketing strategies
Strong writing and editing skills for professional B2B audiences (white papers, case studies, email copy)
Expertise in SEO, social media strategy (LinkedIn), and digital advertising
Ability to work effectively in a matrixed environment with shared services and cross-functional teams
Preferred
Salesforce Marketing Cloud certification (preferred, not required)
Benefits
Medical, Dental and vision benefits after a short waiting period
401(k) matching program
Life Insurance, and Short-term and Long-term Disability Insurance
Optional enrollment includes HSA/FSA, AD&D, Spousal/Dependent Life Insurance, Travel Assist and Legal Plan
Generous paid time off (PTO) program starting off at 15 days your first year
15 paid Holidays (includes holiday break between Christmas and New Years)
Annual Volunteer Time Off (VTO) and a donation matching program
Employee Assistance Program (EAP) - health and well-being on and off the job
Rewards and Recognition
Diverse, inclusive and welcoming culture
Training program and ongoing support throughout your Venture Spring Venture Group career
Company
Spring Venture Group
A Kansas City, Missouri-based digital insurance platform.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$210MKey Investors
Pathlight CapitalCorsair Capital
2025-04-16Debt Financing· $210M
2018-07-04Private Equity
Leadership Team
Christopher Giuliani
CEO │ Member of the Board │ Executive Vice President
Jeffery Anderson
Co-Founder & Partner
Recent News
Seattle TechFlash
2025-07-19
Seattle TechFlash
2025-04-26
Company data provided by crunchbase